Anti- Immigration Attitudes in America Essay - 608 Words

The ideologies of racism and nativism affect people by racially driven hate crimes and the overall human treatment of immigrants and foreigners today, and must be changed by first changing the anti-immigrant attitudes in America. The social structures of politics and laws affect both immigrants and U.S. citizens alike and can only be changed by reforming America’s immigration system. Racial prejudice and nativism are still social issues that define our present reality and affect us all. Everyday, immigrants in America find themselves victims of hate crimes like genocide because of their race and ethnicity (Wong 2). Genocide, â€Å"the deliberate and systematic destruction of a racial, political, or cultural group,† shows itself in racial crimes†¦show more content†¦than just documented and undocumented immigrants. New laws are being voted on daily that limit and take away the rights of the average immigrant and even American citizens. A recent ruling by the Supreme Court on an Arizona immigration law in 2012, in particular, sparked a lot of controversy when made. The Supreme Court declared much of the law unconstitutional but kept the one portion of the law that received the most backlash. This portion was called the â€Å"papers, please† section and it stated that police had the right to demand proof of citizenship from anyone who â€Å"l ooks† like an undocumented immigrant. Not only does this law put the lives of undocumented immigrants at risk but it gives the police the right to arrest a legal American citizen who does not have their driver’s license with them at the time, does not have a driver’s license period, or is a person of â€Å"immigrant complexion.† Life is already hard for Americans and arguably even harder for immigrants, and with immigration laws like this in place, the lives of people of all backgrounds are threatened (Marcotte 1). The anti-immigrant politics and laws of America today can be changed by fixing and improving on the U.S.’s current immigration system. Seventy-one percent of Americans as of July 2013 believe and trust that passing immigration reform is important for the health of the country as a whole. There is no hold-up or delayShow MoreRelatedAmeric A Nation That Welcomes And Is Occupied By Many Immigrants1636 Words   |  7 PagesLeonard Harris History 1302 Professor McGregor Class-Friday 9 a.m 11 November 1 Developing America As most may agree, America is a nation that welcomes and is occupied by many immigrants. Since Americas developmental stages, immigrants have tackled sorts of obstacles to become American citizens/reside in the Americas. Many seek voyage to the America in order to gain freedom from governmental rule of their country, while others may simply seek to acquire their idea of the American. WhileRead MoreThe United States : A Nation Of Immigrants1434 Words   |  6 Pagesâ€Å"Golden Door† (Billington, 2014). Towards the early 1890s the federal government opened a center for immigration processing on Ellis Island. As immigration grows, the debates on the issues of immigration into the U.S are also growing. Many (citizens) believe that immigration is hazardous to the U.S; other citizens believe that the crime, poverty, and overpopulations in many places are due to immigrations. Immigrants were often times discriminated and stereotyped from which they suffered verbal and physicalRead More2.) To What Extent Did The Coming Of The Harlem Renaissance1483 Words   |  6 Pagesvery artistic, musical and literary. There were more black writers during this time. Not as many as white, but still it was a movement in the black identity. They were showing America that they could do as much as whites could and do it as good. The Harlem Renaissance gave influence to the future black writers of America. This time was an inspiration for all not just the black people. There were several forms of arts, as in visual. Many paintings, sculptures and other types of artistic craft wereRead Moreâ€Å"The Home Of Th e Chinese Race Is In Asia, And A Great Future1380 Words   |  6 Pagesawaits the Anglo-Saxon branch of humanity upon the continent of North America.† Diplomat Charles Wolcott Brooks, while meeting with the Canadian Royal Commission on Chinese immigration in 1884, Brooks advocated for cooperation between the united states and Canada in preventing Chinese immigration to not only America, but all North America. His rhetoric reflects the deeply institutionalized anti-Chinese racism in the United States. Anti-Chinese racism, throughout the mid-nineteenth century, emerged asRead MoreImmigration : The American Industrial Revolution1184 Words   |  5 PagesIn the early 17th century, the American Industrial Revolution sent the United States forward in social, political, and economic innovations. Soon after America had been taking strides in development, immigration became commonplace. Immigrants saw opportunities for themselves in America, and wanted to improve their lives in othe r impoverished countries by offering their services of any kind of labor in the United States. While immigrants contributed greatly to the Industrial Revolution, a varietyRead MoreThe President Of The United States1285 Words   |  6 PagesEvery four years, the people in America vote for the new President of the United States. The President’s job is to serve the country as the chief executive of the government and as the Commander in Chief of the Armed forces. One of the front runners of this election season is Republican candidate Donald Trump. He promises to make the changes necessary to make â€Å"America great again†. Trump cannot become the next President of the United States because he is grossly unqualified. His lack of experienceRead MoreWhy Are They Illegal Immigrants?1562 Words   |  7 Pagesimmigrants from South America and Asia. In the same year, Obama administration announced Deferred Action for Childhood Arrivals (DACA) to grant a temporary right for o ver 1 million young undocumented immigrants to stay in the U.S. without the fear of being deported. However, the dispute over acceptance of immigration of the Latinos has still been continued. And now, an immigration problem is regarded as the important problem of political power, and country is trying to tackle immigration law reform. InRead MoreThe On The Other Hand By Aviva Chomsky1205 Words   |  5 Pagesthe U.S. that the jobs are everywhere and their security system made the immigrants feel safe even though there trap in their cruel system. In addition, the medical system is better for example a Filipina Nurse states that â€Å"The thing I love about America hospitals is that we have enough supplies and equipment. In the Philippines we boiled our own rectal tubes, you use the catheters over and over. But, here you just use it once and dump it out† (Chomsky 125). Compared, to the Philippines their resourcesRead MoreA Nation Of Immigrants And The United States Of Americ a2299 Words   |  10 PagesA NATION OF IMMIGRANTS The Ways that Immigration has Shaped and Benefited the United States of America Scott Williams US History Plato Unit Activity Give me your tired, your poor, Your huddled masses yearning to breathe free... -- Emma Lazarus (from the poem The New Colossus) These words by Emma Lazarus, inscribed on a plaque on the Statue of Liberty, strike a chord of yearning for freedom in the minds of suffering yet hopeful people, and invoke a picture of the United States meeting the immigrantRead MoreCauses Of The Irish Famine1370 Words   |  6 Pagesand personal relationships. A main reason of death was heart disease. The Irish loved a very rich and heavy diet so that caused many problems for the group. And although the group was very happy in America they faced many hardships and obstacles along the way. They faced the anti-Catholicism attitude most Americans shared, labels placed on them, destitution, and many other trials and tribulations. After the Irish were treated as regular Americans, they brought many things to the tradition and contributed

drugs and alcohol on college students - 1105 Words

Nichole Angell English 102 Bonnie Erwin Research Plan Bud and Brews Drugs and alcohol, do they have a significant impact on the lives of college students or just the ones that fall short to the influence? There is a major problem with students using and abusing these substances, not only does it have negative effects on the user, but on the user s friends and family as well. A lot of drugs and alcohol become easily available to college students over the course of their college years. What can be done to help prevent students from abusing drugs and alcohol? Overall, drugs and alcohol do have a serious effect on the lives of college students. In college it is extremely hard for some students to have self-control. According†¦show more content†¦Some could even argue that alcohol is the biggest gateway drug. A study from the University of Florida explains why they believe alcohol is a bigger gateway drug than marijuana. The study showed that substance use begins with the most sociably acceptable drugs, being alcohol and tobacco, then proceeds to marijuana use and lastly on to other illegal, harder drugs, like cocaine. Furthermore, students who used alcohol exhibited a significantly greater likelihood up to sixteen times of illicit and licit substance use. Alcohol is what s being put on a pedestal, so students seek it out. When majority of students drink, they binge drink. This is one of the worst ways to consume alcohol and have harsh side effects. Campuses do not realize how harmful this is to the student body and mind. There should be more programs to raise awareness and inform students of the effects of alcohol abuse. If peers, professors or other influential members of the community see a problem within a student they should be able to refer them to counseling and seek proper help needed. Peers do play an influential role in pressuring others to party and do drugs, especially roommates. Male students that consumed alcohol or abused drugs in high school that came to college and became roommates with ano ther male that was similar to them in high school could have negative effects on each other and are probable to increase their consumption intoShow MoreRelatedAlcohol And Drug Use Among College Students960 Words   |  4 PagesAlcohol and drug use among college students is viewed as innoxious fun which students take part in to get away from the stress of being a student. What begins as innocent fun can quickly lead to a self-destructive path. While often referred to as substance abuse, The Diagnostic and Statistical Manual of Mental Disorders-5 redefined it as; Substance Use Disorders and explains it to be as a cluster of cognitive, behavioral and physiological symptoms which indicate that an individual continues to useRead MoreEssay on Alcohol and Drug Abuse Among College Students713 Words   |  3 PagesAlcohol and Drug Abuse Among College Students Alcohol and drug abuse has been an active habit among college students sense the 1960s. The immediate cause of this behavior was the youth’s need to rebel against the overly conservative American society. This rebellion led to a since of freedom for the young adults, which caused them to continue acting in these unintelligent manners. After a short period of time, late teens just did not belong if they were not participating in the mischievousRead MoreAlcohol Is The Number One Drug Used By College Students1798 Words   |  8 PagesAccording to research and statistics, alcohol is the number one drug used by college students. Most individuals do not label alcohol as a drug due to the way it is consumed, but when considering the negative side effects that accompany alcohol, the comparison of alcohol to drugs may not be that far of a stretch. Alcohol can not only be harmful to an individual’s external health but also their internal health as well. Consumption of alcoho l over a long period of time may result in negative side effectsRead MoreInformative Speech On Drug Abuse On Campus1125 Words   |  5 Pagesuse of drugs and alcohol has quadrupled in college students and more students are visiting hospitals than ever. B. Audience Relevance: Drugs is one of the major issues in our society these days. The usage of drugs on college campus has been a major issue throughout the country and it has effected a lot of people, not only the ones who became victim of the issue but also friends and families of those students got affected too. This issue results in the poor performance of the students and thenRead MoreDrug and alcohol violations on college campuses1285 Words   |  6 Pagesand Athlete students are involved with drugs and alcohol more than college students that are not part of Greek life or athletes. As of the peer pressure and the exposure exhibited in their surroundings does have an impact on their use of drugs and alcohol. For most students, they like to go to college to gain new opportunities to experience college life and to experiment with different things. The United States has over 7,000 higher education institutions and over 15 million students (Brain TrackRead MoreThe Use Of Drugs And Alcohol On College Campuses873 Words   |  4 Pages The use of drugs and alcohol on college campuses has always been a problem but the drastic increase in the amount of college students binge drinking and abusing prescription and illegal drugs from the early 90’s till now is becoming more alarming and has to be acted upon. American colleges have had a problem with alcohol abuse since the first colleges were created, but until recently college drinking has been ignored, and tolerated, although it is proven to have negative effects not only on theRead MoreEssay about drugs1091 Words   |  5 Pages Throughout history, America has been fighting against drug and alcohol abuse in teens and adults. Many ways companies and anti drug groups try to prevent drug and alcohol abuse is through education in school systems and out of school systems. They teach young students about drugs and alcohol before they risk being around them, and they teach older students about drugs while they are around in their daily lives. Are these education programs really necessary? That’s the question many people ask,Read MoreSubstance Abuse And Binge Drinking Essay1206 Words   |  5 PagesAbuse and Binge Drinking in Bryan College Station Substance abuse is a major problem that takes place on college campuses across the nation in today’s society. According to The National Center on Addiction and Substance Abuse half of all full-time college students binge drink, abuse prescription drugs and/ or abuse illegal drugs. This amounts to 3.8 million students. This research essay will be focusing on substance abuse in the Bryan College Station area among students, and what solutions AM representativesRead MoreDrug and Alcohol Use by Student Athletes Essay1057 Words   |  5 PagesDrug and Alcohol Use by Student Athletes The topic that I have chosen is student athletes use of drugs and alcohol. Im interested to see if the old theory that student athletes tend to stay away from these things still holds true today. From my own personal experience as a former high school and college football player, I doubt that this is true. Id also like to find some studies that may compare student athletes to the general student body to see if there is a correlation of usage betweenRead MoreAlcohol And Drugs And Their Effects On First Year Students1544 Words   |  7 PagesAlcohol and Drugs and their Effects on First-Year Students Alcohol has been a part of human society for millennia. It can be found in churches, gas stations, supermarkets, and nearly everywhere else. Drugs are becoming more ubiquitous as well, with the legalization of cannabis now active in some form in 25 states (Maciag â€Å"State†). However, no single place is more saturated with alcohol and drugs than the college campus. Despite the troves of research that have been done to give evidence that they

Soviet Invasion Of Afghanistan free essay sample

Why Did The Soviet Union Invade Afghanistan In 1979? YourFirstName YourLastName University title Why Did the Soviet Union Invade Afghanistan in 1979? The Afghanistan cold war leading up to a decade invasion of the country by the Soviet Union is a quite a debatable event. This paper will seek to provide answers to many unanswered question such as the rationale used in recommending the Soviet Unions military involvement in Afghanistans internal political wrangles, the presumed benefits as a result of this invasion, as well as the fact that other alternatives than military action were not given enough consideration. Afghanistan as more peaceful under its leadership style of a King as the head of state supported by the Prime Minister, but things started going sour during the reign of King Mohammed Zahir Shah and his cousin Prime Minister Mohammad Daoud Khan (Daryl, 2010). There was a misunderstanding between those directly in power and those indirectly in power. The political party in power at that time which was based on Marxism ideologies, Peoples Democratic Party of Afghanistans (PDPA), was faced with internal bickering among its leaders. This eventually lead to a division in the party into two rivaling factions, with one faction calling itself Khalq under the eadership of Nur Muhammad Taraki and Hafizullah Amin while the second faction was lead by Babrak Karmal and Najibulallan and reterred to itselt as Flag which in Islamic is Parcham. The actions of the Soviet Union were thought, by the initiators, to be supported by the people, especially the supporters of Peoples Democratic Party of Afghanistans. However, it turned out the opposite was true, in that the people were not happy as evidenced throughout the various demonstrations that were held in the country, especially in Kabul, the capital. The demonstrations continued for quite ome time until the authorities, President Dauods government, felt threatened and started employing unorthodox means to do away with the demonstrations. Repressions were imposed on the supporters of Peoples Democratic Party of Afghanistans with some of its key member s such as Mir Khyber being killed. This infuriated the demonstrators and gave them reason to push on with their demands thorough street demonstrations rebuking the Dauods regime. This further gave a more threatened government room to expunge its long arm of the law towards the culprits by arresting them. The peoples power had its way in mid 1978 when President Dauod, together with his family members, was overthrown and executed. This event gave an opportunity to the Peoples Democratic Party of Afghanistans Masses faction lead by Muhammad Taraki and Hafizullah Amin to ascend to power as President and Deputy President of the Democratic Republic of Afghanistan. The period when these events took place is referred to as the Saur Revolution. The internal conflicts inside the Peoples Democratic Party of Afghanistans intensified between the two splitter faction. One was now in power, the other faction found it difficult to remain relevant as the script was repeated, as was in Dauodss case, here the members of the opposition were forced into exile and some were executed. The new government was supported by the Soviet Union as evidenced in the new reforms introduced which were a replica of the soviet style. Some of the changes introduced were marriage laws and reforms in the land sector, which sparked further controversy given the country was traditionaly Islamic and that a majority of the wealthy class was opposed to the land reforms. This was the genesis of the operation Taraki Out TO. The rebellion was uncontrollable and grew more powerful, hence, instability in government began to arise. In the end, as result of this, followed the demise of President Taraki following a shootout between the government forces and the Rebels in the palace, the presidents official residence. The deputy president took over power thereafter and was also faced with the same challenges (Daryl, 2010). Before turning to the Union of Soviet Socialist Republics invasion of Afghanistan in 1979, many questions are lingering than answers. What was the rationale used in recommending the Soviet Unions military involvement in Afghanistans internal political wrangles? What were the presumed benefits as a result of this invasion? Could there have been another alternative other than military that was probably ignored? If yes, then what was the alternative? What were the reasons for not perusing the alternative? Who were the chief architects of the military option? Who authorized the military invasion? And most importantly, why did the union invade Afghanistan? To begin with, Just as a tradition in any superpower, it is mostly likely that the Soviet Union sent its troops into Afghanistan without having exhausted all the other avenues at their disposal. One remains to wonder why did the USSR decide with such speed and in a very short time period, to enter with full orce by dispatching its top notch security men and women, including the Guards Airborne Division and the 40th Army into a country facing internal political challenges. Was this a punishment to Amins government, a communist in the making? Yes, this could be a reaction to Amins interaction with the United States (Galeotti, 2012). The Red Army was all over the place. In one day, as approximated, about fifty thousand Soviet soldiers had taken cover on Afghanistans soil. This was an intervention meant to quell the growing hostility between the government and the pposition and the basis for this was a mere treaty signed allowing the Union to offers military support. Again, the question here is, was the military support sought, and if yes over what? Was this a genuine intervention or was the decision to deploy troops made out of fear for the unknown? It is hard to believe that this was a mere intervention to assist the Afghan regime due to the instance of trying to kill President Amin by poisoning him. It is said the USSR had good relations with Afghanistan as was evident during the forty year reign of King Zahir Shah from 1933 to 1973, four decades uninterrupted. The invader to be is believed to have provided military assistance including training of the Afghan soldiers and issuance of loans, so the fact that the Soviet Union felt invested in the nation is clear. A strong possibility is that the USSR could have felt uneasy with the country shifting allegiance to America, and thus saw a threat to her interests in Afghanistan. After killing Amin it was Karmal Babrak who was installed. This is reason enough to cement the school of thought that the USSR had other hidden agendas in their deployment of the army, outside of suppressing resistance to the government in power. Another reason to believe the existence of a hidden mission in the invasion is that, as traditionally practiced, the commander of the USSR, Brezhnev was conspicuously missing in action as he was thought to be ailing. Those who acted, especially the Troika comprised of Yuri Vladimirovich as the leader of KGB, Fyodorovich Ustinov who was the then Defense Minister, and Andrei Gromkyo who was in charge of the foreign affairs docket, were against the move. Though the trio is believed to have requested the army intervention, leaked government information absolve them of any blame as it is claimed they opposed it. One Andropov is quated to have Sayed, Comrades, I have considered all these issues in depth and arrived at the conclusion that we must consider very very seriously the question of whose cause we will be supporting if we deploy forces into Afghanistan. Therefore I believe that we can suppress a revolution in Afghanistan only with the aid of our bayonet, and that is for us entirely inadmissible. We cannot take such a risk. (Sullivan, 2011). Firstly, one major reason for USSR invasion was the U. S military presence in the Persian Gulf. Although it was as a result of U. Ss diplomats being taken hostage, thus forcing for rescue mission, he impression was made to the Kremlin administration that Washington was positioning itself to take over Afghanistan, hence need to for a quick capture of the country by the Soviet Union arose (Sullivan, 2011). Secondly, the cause for invasion was the vague interpretation of the Iranian political happenings, or revolution, where its leader had been overthrown and subsequently replaced by Ayatollah Khomeini, who was a radical Muslim, a faction the Kremlin government feared to its last tooth. This meant a quick action to avert the religious conflict spreading into Afghanistan, their territory. Thirdly, the Kremlin invaded Kabul due to the belief in the pro socialism Brezhnev doctrines which stated that socialism, once on the verge to take root anywhere, could not fail. Thus Afghanistan was no different. There was need to protect socialism from failing in a friendly nation. This explains the geopolitical angle of the move. Fourthly, there is the treaty of cooperation and good neighborliness between the USSR and Afghanistan, which allowed the Soviet Union to enter the country at a time of war. The invasion resulted in deaths of persons, including the countrys leaders, citizens, and soldiers in huge number. The invasion also resulted in creating more instability, and a decade long war. By USSR invading Kabul, it meant capture of another territory of great importance. A country where socialism would take place and the capture of the water catchment area of Persian Gulf which had been a target of USSR for a long time (Amstatz, 2012). As a result of the invasion the Politburos importance was revealed, in regard to decision making and an individual accountability. Different player have come out to claim they were the ones behind the military invasion, given the head commander at that time was ill. The war caused loss of property and other valuable belongings, for instance, the palace was destroyed and converted into the headquarters of 40th army. This meant a new region had to spend a lot of money in building the presidents residence (Daryl, 2010). The Soviet-Afghan war lead to the rise of the worlds largest group of refugees as scores of people were displaced with other moving into neighboring countries like Pakistan and Iran. Another impact was employment opportunity for Soviet citizens, as they were taken into Afghanistan to teach in the new universities and polytechnics hat were built. The construction industry was also boosted. Finally the war had impact on the USSRs military budget. This is because a lot of money was used during the entire period in buying more arsenals as the Soviet Union was alone fighting a combination of US and China supported rebels. There were challenges encountered throughout the ten year period. They included harsh rebellion from the local rebels, the MuhiJiran, who were backed by the US and China. They killed large numbers of Soviet soldiers. Also, the Soviet Army had a hard time penetrating into Afghanistan and selling the policies. Communist ideas did not always sit well with Muslims, whom did not want certain traditions changed. There was also the problem of route location for Soviet forces. The displaced persons found it troublesome moving from one place to the next during that difficult period (Galeotti, 2012). The exact reasons for the Soviet invasion of Afghanistan are not clear but several important facts clearly played a role in the decision making that took place. Afghanistan had a long lasting relationship with the USSR and the Soviet Union most likely felt like they were protecting an investment. The regime change that was occurring within the nation may not have been the most popular with the populace but it was a communist party taking the reigns, thus according to the Brezhnev Doctrine could not be allowed to fail. The invasion was also made easier by the existence of a cooperation treaty between the two nations which allowed the Soviet Union to move its troops into the region if Afghanistan required assistance in a war. With major fghting breaking out in regions across the country, this could be easily used by the USSR as an excuse to move into the area and assert the type of regime they approved of.

Slavery In Maryland Essays - Slavery, Abuse, Crimes Against Humanity

Slavery In Maryland slavery in maryland The end of the war brought a spirit of hope to the people in the country. The state of Maryland responded with new projects and reform throughout the state. Along with the political and social reforms came reform in agriculture, one of Maryland's main economic resources. However, agriculture is closely tied with slavery. The slavery system at this time grew more humane in comparison with the previous eras (235). With a seemingly more lenient system, Maryland earned its reputation as having a mildly abusive system. This doesn't mean that abuse didn't occur. Those enchained under the system in Maryland still suffered physical, mental, and even sexual abuses. Although slavery may have seemed like a part of a political program to help the economics of the state, the reality of it is abuse and suffering. Overall, Maryland did live up to its reputation of a middle temperament state in terms of slavery. Maryland law limited the master to ten lashes, prohibited him from abusing slaves, and required him to supply blacks?with adequate food, clothing, shelter, and rest (236). However, limited abuse does not equate to absence of abuse. There were many shocking accounts of brutal physical abuse in the state. One slave recalls his master who considered whipping as essential to the good of the soul as the body (237). It was the only method of control and authority that the owners had over their slaves. In one incidence, there was a master who forced an old woman to stay outside and search for the sheep that she had lost. She was later found frozen to death outside (236). The masters were often insensitive to the humanness of the slaves. There was ano ther account of a southern Maryland master who would walk behind slaves as they picked tobacco worms and make them eat any they had missed (236). There was a witness who described the seven blacks who took turns standing at the bow breaking river ice with long wooden clubs. Each stint left them exhausted and covered with frozen splashes (239). Although the males usually suffered greatly, the abuse of the women slaves were also horrific. One plantation mistress?would sometimes attack her [the slave]?.'with shovel, tongs, or whatever other weapon lay within her reach? (236). There were also reports of owners who force 'bred' their slaves, fastening them together until a future slave was made (238). Women were vulnerable to sexual abuses, such as countless rapes by the white male owners. One child that resulted from a forced intercourse was Frederick Douglass, one of the most influential freed slaves of his time. When he described his time under his owner Lloyd, the story was not compl etely reflective of the sufferings that have been described of slavery, especially those in the South. As a slave, he played with one of the Lloyd children, ran errands for the master's family, and enjoyed the 'gala days' when slaves from all the Lloyd farms gathered to collect their monthly allowances of cornmeal and pork. (187). However, in spite of this exception, the reality of the inhumane treatment remains evident in the accounts told above. As long as the state instituted the slavery system, abuse was inevitable. Although Maryland was a state that had legalized slavery, their stance on the issue did not necessarily completely reflect their reputation as a middle temperament due to the abuse that existed. In the midst of the growing prosperity, the institution of slavery prevailed along with the characteristic abuses and cruel punishment. History Reports

About Addison Mizner and Floridas Resort Architecture

About Addison Mizner and Florida's Resort Architecture Addison Mizner (born: December 12, 1872, in Benicia, California) remains one of the most influential figures of southern Floridas early-20th-century building boom. His fanciful Mediterranean style of architecture launched a Florida Renaissance and inspired architects throughout North America. Yet Mizner is largely unknown today and was rarely taken seriously by other architects during his lifetime. As a child, Mizner traveled around the world with his large family. His father, who became the U.S. minister to Guatemala, settled the family in Central America for a time, where the young Mizner lived among Spanish-influenced buildings. To many, Mizners legacy is based on his early exploits with his younger brother, Wilson. Their adventures, including a stint looking for gold in Alaska, became the subject of Stephen Sondheims musical Road Show. Addison Mizner did not have formal training in architecture. He apprenticed with Willis Jefferson Polk in San Francisco and worked as an architect in the New York area after the Gold Rush, yet he could never master the task of drawing blueprints. When he was 46, Mizner moved to Palm Beach, Florida because of his ill health. He wanted to capture the diversity of Spanish architecture, and his Spanish Revival style homes won the attention of many of the wealthy elite in the Sunshine State. Criticizing modern architects for producing a characterless copybook effect, Mizner said that his ambition was to make a building look traditional and as though it had fought its way from a small unimportant structure to a great rambling house. When Mizner moved to Florida, Boca Raton was a tiny, unincorporated town. With an entrepreneurs spirit, the eager developer aspired to transform it into a luxurious resort community. In 1925, he and his brother Wilson started Mizner Development Corporation and purchased more than 1,500 acres, including two miles of beach. He mailed out out promotional material that boasted a 1,000-room hotel, golf courses, parks and a street wide enough to fit 20 lanes of traffic. Stockholders included such high-rollers as Paris Singer, Irving Berlin, Elizabeth Arden, W.K. Vanderbilt II, and T. Coleman du Pont. Film star Marie Dressler sold real estate for Mizner. Other developers followed Mizners example, and eventually, Boca Raton became all that he envisioned. It was a short-lived building boom, however, and within a decade he was bankrupt. In February of 1933, he died at age 61 of a heart attack n Palm Beach, Florida. His story remains relevant today as an example of the rise and fall of a once-successful American entrepreneur. Significant Architecture 1911: Additions to White Pine Camp/Coolidge Summer White House, Adirondack Mountains, New York State1912: Rock Hall, Colebrook, Connecticut1918: Everglades Club, Palm Beach, Florida1922: William Gray Warden Residence, 112 Seminole Ave., Palm Beach, Florida1923: Via Mizner, 337-339 Worth Ave., Palm Beach, Florida1923: Wanamaker Estate / Kennedy Winter White House, 1095 North Ocean Boulevard, Palm Beach, Florida1924: Riverside Baptist Church, Jacksonville, Florida1925: Via Parigi, Palm Beach, Florida1925: Administration Buildings, 2 Camino Real, Boca Raton.1925: Boynton Womans Club, 1010 S. Federal Highway, Boynton Beach1925: Boca Raton Resort and Club, Boca Raton, Florida1926: Fred C. Aiken House, 801 Hibiscus St., Boca Raton, Florida Sources Boca Raton Historical Society and MuseumDivision of Cultural Affairs, Florida Department of State [accessed January 7, 2016]Florida Memory, State Library Archives of Florida

Complete Guide to Peer Recommendations

Complete Guide to Peer Recommendations SAT / ACT Prep Online Guides and Tips Choose your friends wisely, they say...because they might be getting you into college. Granted, that phrase probably didn't originate in the world of competitive college admissions, but it applies to Dartmouth and Davidson, both of which require peer recommendations along with the traditional teacher and counselor recs. Your peers can (and are expected to) give a different perspective than your teachers and counselors. This guide will go over the exact requirements for peer evaluations, along with advice on who you can ask and how to ensure a strong peer recommendation for your college applications. To start, which schools want a peer letter of rec, and what are they looking for? Requirements for Peer Recommendations The only two schools that require peer recs so far are Dartmouth and Davidson (well, Dartmouth just "strongly encourages" that you send one, but that's the same as required when you're applying to such a selective school). Some students also opt to provide supplemental peer evaluations to other colleges, especially if their teacher or counselor rec letters are lacking in deep insight or information. I would advise caution about this- admissions officers usually don't enjoy too much extra material unless it really adds an important dimension to The Story of You. For Dartmouth, your peer evaluation can come from much pretty much anybody, whether it's a friend, fellow student, co-worker, or sibling. Dartmouth says, "You might ask a friend from school, or camp, or your neighborhood. It might be a teammate, someone from your community of faith, or a co-worker. Perhaps a cousin, a sibling: it doesn't matter. We don't want another letter from a teacher, coach, or other supervisory presence in your life; we have enough of those. Ask a peer who can provide fresh insight into your interests and your character. Davidson, on the other hand, seems to prefer that the peer remain outside the family and be a classmate or friend. They say, "This Peer Recommendation is to be completed by a classmate or close friend who knows the applicant well and can evaluate the applicant's strengths. This recommendation can provide useful information in ascertaining the competitiveness of the applicant. You, as a close friend or classmate, know the applicant in a different way than do teachers, counselors, principals, and advisors. Your insights will help us to understand the nature and extent of the respect accorded to the applicant by peers. Since Davidson can select only a small number of the total applicant pool to fill each year's entering class, your assessment of this applicant's strengths and weaknesses will be important in our decision." Both Dartmouth and Davidson are hoping the peer evaluation will provide fresh insight into the applicant's character and personality. Rather than speaking to your academic achievement and potential, peer recs can discuss your personal qualities and passions, along with who you are as a friend and how you'll interact and contribute socially on campus. This is an important and distinct shift from teacher and counselor recommendations, which tend to be more formal and focused on past achievements and future potential. Before delving deeper into exactly what admissions committees are looking for in peer recommendations, let's conclude these logistics with information on how to submit. Dartmouth will have you add your peer recommender using the "Other Recommender" tab on the Common Application. Your friend or relative will upload his/her letter onto the Common App. Davidson asks peer recommenders to upload their letters here. In addition to the statement of support, recommenders are asked to rank you on a number of character traits and personal qualities, such as your leadership, energy and initiative, self-confidence, concern for others, and reaction to criticism. While the additional statement seems optional, simply saying, "We welcome any additional statement you wish to make about the applicant," it's important that your peer recommender give a thoughtful response. That's the main part of the peer evaluation. Apart from getting a sense of who you are as a peer rather than as a student, what do admissions officers hope to learn from the peer letter of reference? The drama! The intrigue! The heartfelt support of a close friend! What Do Admissions Committees Look For in Peer Recommendations? Admissions officers like to emphasize that their process is a "holistic" one, meaning they're not just looking at grades and test scores, but rather trying to get a sense of who the student is as a person. Some of a student's motivations, interests, and commitments can be gleaned from their involvement in and out of school and accomplishments over the years. A student active in her school's Gay-Straight Alliance and Amnesty International likely cares about activism, social justice, and the promotion of human rights. However, one student might be involved in these clubs because she aspires to be a human rights lawyer, while another student might be driven to use social entrepreneurship to promote causes she believes in. Both these goals speak to different interests and future fields of study and plans. Recommendation letters can shed more light on why a student does what she does. They can describe what drives a student and what personal qualities make her stand out. Peer recommendations are unique, because they can speak to your character and personality from the perspective of a friend and sibling. They're not expected to be formal or to try to emulate how a teacher or counselor might write. Instead, they can reflect the relationship you and your recommender have together. Admissions officers want to know what kind of friend, roommate, and peer you'll be when you come to campus. Some skills that might impress them include strong communication, collaboration, passion, focus, resourcefulness, humor, friendliness, compassion, and resilience. Your peer is in an especially good spot to comment on your qualities as a friend, whether it include your openness, emotional intelligence, maturity, loyalty, creativity, and supportiveness, to name a few. The strongest recommendations will highlight and dive deeply into a few significant qualities. They'll also use specific examples and stories to demonstrate those qualities. Rather than simply calling you a supportive friend, for instance, your recommender could write about the care packages you put together for her every day for a month when her family was going through tough times. As the old adage of creative writing goes, your recommender should remember to "show, don't tell." Given all this, who can you ask that will write you a thoughtful, insightful, and colorful letter of recommendation? Decisions are hard. Who Should You Ask for a Peer Recommendation? The best peer recommendations come from people who know you well. Your recommender should be able to write about meaningful, touching, funny, or poignant experiences that illuminate positive aspects of you. Of course, you also want to make sure there's no conflict of interest that could potentially compromise your recommendation. If your friend is also applying to Dartmouth, has been planning her whole life to go there, and is worried about how selective it is, you might want to ask yourself if there's any chance she doesn't have your best interests at heart. Hopefully no one would purposely sabotage your application for her own gain, but just something to consider! A third important consideration is how strong of a writer your friend is, and how much time and effort she can give to your letter. While she may have the best intentions of helping you, if she has subpar writing skills or is juggling her own insanely busy schedule, then your letter might not end up as the powerful statement of support you need for selective schools like Dartmouth and Davidson. Finally, I would say that your friend's openness to suggestions and advice could be another helpful factor. Assuming your friend isn't a Dartmouth or Davidson admissions expert, you could help her out a lot by telling her about the school's culture and about what goes into a strong letter of recommendation. You can share information and advice with her, and she can learn about peer recommendation letters in her effort to write a strong one. A friend who's open to learning about the key content, structure, and techniques that go into making a rec letter stand out will likely provide a more valuable reference than one who just wants to wing it! In addition to gathering information about yourself, your college of choice, and peer recommendation letters, what else can you prepare to ask your friend for this favor? This is serious preparation (or a bad case of freshman backpack). How Should You Ask for a Peer Recommendation? Assuming you're taking my first piece of advice and asking someone with whom you're close and who knows you well, then hopefully it's easy to request this favor. In the asking, I would recommend describing exactly what it entails and all the key information. For instance, you should talk to your friend about the school you're applying to, whether it be Davidson or Dartmouth, so she knows about its profile and expectations. You should share your application with her, so that her recommendation can complement it or add a new dimension. If you've spoken in length about your commitment to volunteer work in your community, for example, then your friend could zoom in on your caring, compassionate, open nature and skill at connecting with people from all walks of life. Remind your friend that the recommendation is meant to reveal your personal qualities and indicate what kind of peer you'll be on campus. Your friend should indicate how they know you, in what contexts, and what makes them qualified to recommend you. For instance, this example shows that the recommender and recommendee have been friends for a long time, as well as gives an example to demonstrate Susie's adventurous spirit: Susie and I have been attending Happy Pine Tree Summer Camp since we were ten, first as campers and now as counselors. I knew from the first summer, when Susie eagerly volunteered to be the first to zipline over the valley, that she had a fearless, adventurous, and bold spirit. It's that spirit that drew me to her on that first day of camp and that continues to inspire me and everyone around Susie to live life to the fullest. This letter could focus on Susie's fearless nature and her leadership and motivational skills. It could also discuss her goals for the future and how these qualities will ensure that she achieves them. In addition to describing your relationship, highlighting a few specific strengths, and telling specific stories, your recommender should also know the value of using powerful language. Words like compassionate, brilliant, and energetic are usually more impactful than nice, smart, and fun. To make sure your friend knows the importance and purpose of rec letters, you could discuss these tips with her, as well as give them guides like this one. Teaching her about rec letters will both make your final letter stronger and help her approach it from a knowledgable and purposeful standpoint. Reference letters are typically confidential, so it's up to your peer whether she wants to share it and get your feedback. Even if she chooses to keep it private, you can help shape what goes into it by sharing all this input. Finally, I would encourage your friend to be creative and write in the style that's most authentic for her. Peer evaluations don't have to be formal- they can be funny or heartfelt, conversational or serious. The most important thing is that they clearly and convincingly present your outstanding qualities and show that you have a friend eager to go to bat for you. Your friend can choose how she can best communicate exactly what makes you so awesome. Since the rec letter takes time and thought, I would recommend asking your friend at least a month before your deadline. You can remind her again about a week before your deadline. Finally, make sure to thank her afterwards with hugs, cupcakes, or whatever token of appreciation she'd like best. To sum up, let's go over the key steps that got you to this point of gratitude cupcakes. Key Takeaways for Peer Letters of Rec Ask someone who knows you well, has strong writing skills, and 100% supports you and your college plans. Give your recommender plenty of time before your deadline, and educate him or her on the college, your goals, and what makes a great rec letter, like meaningful stories and examples. You may also share the rest of your application so your peer can complement it in the letter. Check in with him/her to see about any questions or if (s)he wants to brainstorm ideas. Finally, make sure your peer knows exactly how and when to submit your recommendation. A mediocre peer recommendation probably won't sink your application, but a stellar one could go a long way towards making you come alive for admissions committees as a student they want on their campus come fall. Especially at a highly selective Ivy League school like Dartmouth, every aspect of your application counts. So if you do ultimately get the thick acceptance letter welcoming you to the class, make sure to celebrate with your recommender and let him/her know s(he)'s your BFF for life. What's Next? Maybe you're not the applicant, but the writer of a peer letter of recommendation (or both! Stranger things have happened...). Read all about how to write an outstanding peer recommendation here. Are you interested in this topic because you're hoping to don Dartmouth green in a few years? This article goes in depth about how to get a great peer recommendation specifically for Dartmouth College. If the Ivy League is in your sights, you might also be seeing crimson (bear with me). Learn what makes an impressive recommendation letter for Harvard here. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

The Dimensions of Inter-Professional Practice Essay

The Dimensions of Inter-Professional Practice - Essay Example The role of inter professional practice protective meal times in UK hospitals The term protected mealtimes can be described to imply periods within the hospital setting when there are completely no urgent issues or activities at hand. During these times, patients are able to take their meals without interruption and staffs are readily available to offer help to those who need it. Research shows that patients whose mealtimes are protected eat more and are better nourished with improved chances of recovery. Protected meal times can influence achievement of benchmarks including conducive environment, assistance to eat and drink, obtaining food, and food presentation, monitoring, and eating to promote health. Older people admitted to hospital have malnutrition on arrival and most of them are at risk of becoming malnourished or their current nutritional state worsening in hospital, if precautions are not taken. Facilitation of protected meal times Inter-professional working team should fa cilitate implementation of protected mealtimes through the following ways. First, is by ensuring that patients are served with all the three basic meals of breakfast, lunch and dinner. They have to follow each mealtime with a one hour rest period for interaction with visitors, relatives and supporters. The team should also alter the drug delivery time so that patients are given food only after taking their meals and allowed to have enough rest. No other activity should be scheduled during mealtimes to ensure that all patients dedicate their time to meals and no other business. The team should plan to enhance service delivery by recommending a balanced diet and enhancing availability of patient assistants to offer services to patients who are not able to eat by themselves or in need varying assistance. The team should recommend that an audit be carried out after every two weeks to verify whether these rules and procedures of protected meal times are being followed (Rolfe, Freshwater & Jasper 2001). The following measures will be taken by our inter-professional team: There should be medical staff moving rounds, radiology focusing lunchtime slots on other areas, nurse routine- nurses want to get everything done, junior staff reluctant to challenge visitors and staff. The areas intended to put more emphasis include surgical areas, considering how protected mealtimes will interact with theatre lists, and wards which have greater impact on other departments like radiology. This should be followed by an audit to measure and review success in all these areas. There should be an arranged meeting with the hospital management to collaborate and ensure that the whole process is implemented. The unique role of the Inter-professional officials in the Inter-Professional Practice team is both individual and collective in that it takes one’s own conviction and commitment compounded by knowledge and professional experience to mould together with others like minded profes sional colleagues in order to achieve a set collective objective; which in our context is superior delivery of service in protected

Effect of Foreign Direct Investment on China's Economic Performance Essay

Effect of Foreign Direct Investment on China's Economic Performance - Essay Example The Chinese understand this very well. While relying mainly on its own forces to bring about modernization, China, as a developing country, has to win foreign assistance, actively develop economic cooperation, and reasonably use and absorb foreign technology useful to its overall economic development. For these reasons, China forged ahead with its decisive policy to set up Social and Economic Zones (SEZs) and designated fourteen opened cities to attract world resources. It is obvious that the SEZs and opened cities have performed the functions set out for them to the extent possible at this stage of their development. Foreign capital, technology, and equipment have been introduced, competition has been promoted, and the training of personnel has occurred. Indeed, the SEZs and opened cities represent the focus of a substantial share of all foreign investment flows to China, and significant economic development has been achieved. ... Indeed, the SEZs and opened cities represent the focus of a substantial share of all foreign investment flows to China, and significant economic development has been achieved. More important than their enormous vitality in absorbing and utilizing foreign capital and importing advanced technology, the SEZs and opened cities represent a significant pioneering undertaking by China in carrying out the policy of opening the country to the outside world and in serving as experimental centres in economic structural reform to create a completely new set of conditions for economic development. As such, a new avenue has been opened, creating opportunities for foreign investors wishing to become involved in a rapidly expanding Chinese marketplace Strong foreign investment inflows to China were not unique during the 1990s. Significant inflows to other Asian countries also occurred during the same period. Compared with representative neighbouring countries, investment flows into China were large in absolute amount but remained relatively small in terms of gross domestic product (GDP) and gross investment (GI). Foreign equity investment into Singapore between 1990 and 1999 accounted for about 15 percent of GDP and financed more than one-third of Singapore's total capital expansion. The same ratios for China were only 0.7 and 1.8 percent, respectively. Even when compared with Malaysia, Thailand, and Indonesia, the ratios for China were extremely low. (Woo, 2001, 110) China enjoys several advantages in attracting foreign investment compared with other Asian countries. First, it has a large domestic market that provides potentially enormous opportunities for foreign investors. Second, it has abundant natural

Demand and Supply Planning Essay Example for Free

Demand and Supply Planning Essay Abstract This paper demonstrates the concept of Supply Chain and the understanding of its different parties. How existing practices in demand planning improve forecast accuracy with advanced statistical forecasting capabilities and how demand planning is different than other SCM parties in structuring flexible hierarchy models inventory integration. In addition to explore the Integrated Demand and Supply Planning for Consumer Goods and Services Companies, where we show a Case Study for Nestle Company using weather forecast data that shows a significant insight into the extent to which difference products and/or customer sales were impacted by weather. On the other hand, Globalization and the challenges of managing a global operation such as forecasting in the face of uncertainty and reducing inventories for improved cash flow. Introduction What is a supply chain? The supply chain concept arose from a number of changes in the manufacturing environment, including the rising costs of manufacturing, the shrinking resources of manufacturing bases, shortened product life cycles, the leveling of the playing field within manufacturing and the globalization of the market economies. At a high level, a supply chain is comprised of three fundamental processes which are integrated. Procurement process involves sourcing and designing supply contracts with vendors and also developing interfaces which act as a conduit for information. Production and inventory control encompasses the manufacturing, material handling and warehousing sub-processes. Distribution and logistics process deals with the retrieval and transportation of products to retailers, distribution centers or final customers. These processes interact with one another to produce an integrated supply chain. UNDERSTANDING THE SUPPLY CHAIN There are specific roles for each function in the Supply Chain that are supported by the activities of Demand Planning. At a basic level, the Supply Chain flow of a product looks like this, beginning with Create and ending with Deliver. Source Create Plan Sell Deliver Make Create: One level below the Create flow are individual departments that support these Supply Chain actions. Create involves Research Development, Regulatory Affairs, and Product Development as new formulas are discovered, tested and developed for the market. Sell: It is focused on introducing the product to market and driving consumption. Sales, Marketing, Category Management, Market Research, Marketing Services, and Trade Marketing are key departments that support this process. This phase is also a critical communication feed to the Plan phase as it is closest to consumption and customer needs. Plan: It is the center point of the Supply Chain responsible for the creation of inventory levels that coincide with the needs of customers or distributors, which is one step before consumption. It is also the point where financial planning is executed and PLs are managed. Demand Planning, Supply Planning, and Finance departments are usually found within this point in the Supply Chain. It is important to note that the position of Demand Planning here is the hand-off from Sales to Operations, giving it the unique opportunity to link the companys supply chain activities. This is the kick-off to execution of the companys strategic plan. Source: It is the first step in producing product for sale, as raw materials, packaging components and finished goods are procured. Purchasing and Contract Manufacturing take place here in preparation of the manufacturing process. Make: It is simply the manufacturing of materials and components that result in finished goods inventory. In a synchronized Supply Chain Manufacturing, Packaging, Quality Control, and Technical Operations execute the inventory plan developed upstream in the Plan phase. Deliver: It is the physical movement of finished goods from manufacturing points to the distribution network, and finally to customer distribution centers, ready for replenishment to store level locations for consumption by the public. Distribution, Transportation, Logistics, and Customer Service are the key organizations that reside in the final phase of the Supply Chain. Demand Planning At the front end of your supply chain, your demand plan accuracy drives your production, inventory, distribution, and buying plans. With Demand Planning, youll have the tools to improve forecast accuracy with advanced statistical forecasting capabilities. Youll get the sharpest, most accurate picture of customer demand as a solid foundation for your sales and operations plan, plus tools to help you extend beyond forecasting to create a fully synchronized demand-replenishment plan integrated with your ERP system. Demand Planning provides a single, global view of the truth to accurately predict and shape customer demand across your enterprise. It helps manufacturers and distributors like you understand your total demand plan to take into account: * Seasonality * Promotions and events * Product lifecycle changes Demand Planning contains three modules that you can deploy individually or combine to form a complete supply chain planning platform: I. Demand Planner—to deliver accurate self-learning forecasts for improved forecast accuracy. II. Inventory Planner—to optimize inventory at each distribution hub, ensuring the highest levels of available stock for a given customer service-level target. III. Replenishment Planner—to plan inventory and distribution movements through every node of your supply chain, from supplier through manufacturer and all levels of your distribution chain. More than 25 years of supply chain management experience built into Demand Planning, so you can be assured theres proven, rich functionality driving your global supply chain, with supply chain experts guiding you to best practices. Demand Planning provides advanced statistical capabilities combined with market knowledge gained through internal and external collaboration to bring pinpoint accurac y to your demand plans. With Demand Planning, you get: Demand forecasting: This powerful forecasting tool in a graphical environment automatically detects seasonality, trends, slow-moving items, unusual outliers, and step changes in demand. With the self-learning engine, you forecast demand at any combination of product group, customer, or channel. Model scenarios to see the effect of promotions and events and their future impact. Web-based collaboration: Share knowledge with every stakeholder in the demand planning process. Your internal sales and demand planners better shape demand. External customers contribute with visible input to improve your responsiveness. Suppliers upstream know your plans and improve their delivery performance. Inventory planning: Analyze, model, and strike the right balance between target service levels and your inventory investment. Redistribute inventory according to predicted demand to ensure it meets tailored service levels—and increase your stock turn rates. Replenishment planning: Automatically align supply replenishment with demand across your entire manufacturing and distribution network. Using different modeled scenarios, you can see results ripple through and quickly realign inventory, transport, manufacturing, and buying plans. The Demand Planning Difference Unlike other supply chain management systems, Demand Planning uniquely offers: * A self-learning statistical forecasting engine that improves accuracy over repeated forecasting periods by learning and continually adjusting its model between forecast and actual. * Collaboration with all stakeholders in the demand planning process through a web-based user experience. * Flexible hierarchies so you can properly model your physical and operational supply chain—and change the models as your business changes. * Integrated inventory planning and optimization for stock-based supply chains so you can balance investments in inventory with desired customer service level availability.* Replenishment planning across your entire distribution chain, ensuring inventory flows through the chain to protect customer-facing distribution hubs and ensuring the highest levels of availability. * Exception alerting to draw attention to potential shortfalls in availability so you can respond more quickly to re-flow supply from alternative sources. Integrated Demand and Supply Planning for Consumer Goods and Services Companies Accenture (Global Management Consulting) helps consumer goods and services companies with aligning customer expectations with supply chain plans through our integrated demand and supply planning approach.Overview According to Accenture research, high-performance businesses are much better and faster than their competitors at allocating resources and achieving superior return on investment. And that is largely because their approach to demand planning is highly sophisticated. Global operations call for a higher level of integration between demand and supply. Accenture helps consumer goods and services companies collect actionable insights on market trends and customer expectations and align them with supply chain plans to get the right products to the right consumers at the right time through our integrated demand and supply planning approach. Sales and Operations Planning (SOP) There are many ways to manage demand and supply planning activities. In most larger companies, the Sales and operations planning (SOP) process is the most common. SOP is at the heart of balancing supply and demand, and aligning the company around a common financial, demand and supply plan. It is an integrated business management process through which management continually works to achieve alignment among all functions of the organization. Smaller companies can benefit greatly from this approach. Most try to facilitate the process using spreadsheets and data pulled from the ERP. The problem, volatility of demand, uncertainty of supply, and increasing customer expectations are challenging companies in their goal to maximize business opportunities and minimize risk. There are many components to SOP plans. In most situations an SOP plan includes an updated sales plan, production plan, inventory plan, new product development plan, and a resulting financial plan. At the highest level, these plans are designed to achieve the financial and strategic objectives of the company. In most companies, the planning frequency is monthly and planning horizons are 12 months. Situations in which there are short product life cycles and high demand volatility require a more frequent SOP planning schedule. A properly implemented SOP process routinely reviews customer demand and supply resources and â€Å"re-plans† quantitatively across an agreed rolling horizon. The re-planning process focuses on changes from the previously agreed sales and operations plan. While it helps the management team to understand how the company achieved its current level of performance, its primary focus is on future actions and anticipated results. Demand Caster methodology includes all elements of a robust SOP process. It follows the traditional 5 step SOP process described below. Sales and Operations Planning Steps: 1. Data Gathering: Collect data on past sales, analyze trends, and report forecasts 2. Demand Planning: Validate forecasts, understand sources of demand, account for variability, and revise inventory and customer service policies. 3. Supply Planning: Assess the ability to meet demand by reviewing available capacity and scheduling required operations. 4. Reconciliation of Plans: Match supply and demand plans with financial considerations 5. Finalize and Release: Finalize the plan and release it to implementation

The Characteristics Of Shakespeares Comedies :: essays research papers

The Characteristics of Shakespeare's Comedies Shakespeare wrote many different forms of literary works and one of them is comedy. At the end of his professional life he had written four famous comedies which were later called his "romances". Shakespeare's comedies were not primarily love stories but they all included a love plot. His romances all had the happy ending of a comedy, but in a way they hinted on violence (Prentice Hall Literature). His focus and emphasis was clearly towards the structure and language of his comedies, which made his comedies quite distinct from others. The ideas and concepts also made his comedies designated, as we experienced it in one of his most famous comedy A Midsummer Night's Dream. The structure of Shakespeare comedies is common in all his comic drama. The play goes through three phases. In the first stage there is order and discipline. Then it goes through a situation where there is chaos and disorder. Finally in the third stage order is restored again and the play ends in a festive ending. In the beginning of A Midsummer Nights Dream we see that Theseus has entire control over the people in Athens and he is getting ready to wed Hyppolita, queen of the amazons. Then quickly the whole situation changes when Lysander and Hermia flee into the forest and complications start to build up. The play ends with a joyful ending, when daylight has returned, the duke and duchess and the four lovers are united in the bonds of marriage and they are entertaining themselves with dance and music. Their world of love has come to its proper order. The language was evidently the main reason why Shakespeare's comedies were more amusing than other comedies of his time. He used many techniques to illustrate humor, and sometimes we have to know the inner meanings to find it comical. The play of words or puns were very popular in the comedies of Shakespeare. Quince makes a good pun when he mentions the French crown. It is a pun because it could have more than one meaning, it could mean gold coins or also baldness which is often caused by treatments of STD. Another good example of a pun is what Lysander says to Hermia "For lying so, Hermia, I do not lie". This example shows how good Shakespeare was at playing around with words as he uses the word lie in two different ways. Lie could mean both lying down or not telling the truth. Some of these puns show a lot of facetiousness and wit. Lysander says to Demetrius "You have her father's love.

Lab Report of the Preparation of Cds

EXPERIMENT REPORT (PREPARATION OF CdS) Experiment Purposes 1. To master the proper operations as well as the suitable situations of atmospheric pressure filtration, vacuum filtration, centrifugal separation & precipitation washing 2. To understand the relation between precipitation state % precipitating conditions 3. To learn the way to examine whether reactants are fully precipitated 4. To learn the principals of powder material synthesizing through room temperature solid phase method & liquid phase method directional growing rystal form of precipitation Experiment Principals 1. the process of precipitation forming constitutive crystal ion accumulating growing forming nuclei sediment particals amorphous precipitation crystal nuclei 2. the classification of precipitations amorphous precipitation, particle diameter smaller than 0. 02 m, ex. Fe(OH)3. the hydroxide of metals of high oxidation number would grow directionally with low rate, but accumulate very fast, forming amorphous prec ipitation curd-like precipitation, particle diameter 0. 02~0. 1 m, ex.AgCl crystal form of precipitation, diameter 0. 1~1 m, ex. BaSO4. Inorganic salts with strong polarizability grow directionally with high rate, forming crystal form of precipitation 3. CdS is a semiconductor material widely use. It can be preparated through room temperature solid phase method & liquid phase method & gas phase method. Use CdSO4 and NaS as reactants, through both room temperature solid phase method & liquid phase method to prepare CdS(s). Compare the two ways of preparation and their influence on product separation. Reactions as ollows, CdSO4+2NaS=CdS+Na2SO4 Chemical reagents: CdSO4(s), Na2S(s), 0. 3M HCL(aq), 0. 5M CdSO4(aq), 1M BaCl2(aq), widely pH tests strips, mortar, centrifugal text tube, bake oven, centrifuge, vacuum filtration apparatus, etc. Experiment Steps And Phenomena Room temperature solid phase method 1. according to the theoretically volume of product should be 1. 44g, weigh certain amount of CdSO4(s) and NaS(s), mix in dried mortal, then grind for 10-20 min. | In the mortal, White particles slowly turned into orange powders, bad egg smell is output. | 2. he product is transferred to a beaker and washed with distilled water for 3 times, until the supernatant is tested pH

Cosmic Race Essay

The term â€Å"Cosmic Race† is also known as â€Å"La raza cosmica† which was based on the opinions of some Mexican Scholars in the 1920’s who held that since the Latin Americans held the blood of all the races, the transcended the races of the â€Å"Old World†. This term basically embodies the idea that traditional, exclusive concepts of race and nationality can be transcended in the name of humanity’s common destiny (MacLachlan, 1980). While the idea of the origins or creation of the â€Å"Cosmic Race† has been attributed to other races, there is no denying that it was the Spaniards who played a major role in this. The open-mindedness, in this case the open philosophy and attitude of Spain regarding culture and society, was influential in creating this cosmic race. Spain realized that the key to being able to build a vital and flourishing economy in the colony was to build a common denominator for acculturation by both Indian and European races (MacLachlan, 1980). Spain was able to accomplish this by establishing and expanding the colonial political and ecclesiastical institutions, the economy, society, and the role of women in the Mexica Society. Further proof of this was the policies of Spain regarding women as they encouraged the women to participate in economics and politics by providing the women during that time with extensive legal rights (MacLachlan, 1980). These factors and the methods by which Spain cultivated the Mexica Empire are brought on by the characteristic of Spain as being â€Å"open-minded†, which in turn led to the creation of the â€Å"Cosmic Race. † References: MacLachlan, C. and Rodriguez, J. (1980) The Forging of the Cosmic Race: A Reinterpretation of Colonial Mexico. University of California Press,

Whats Better for You IB or AP College Expert Guide

What's Better for You IB or AP College Expert Guide SAT / ACT Prep Online Guides and Tips The Advanced Placement (AP) and International Baccalaureate (IB) programs are both high school programs that offer college-level courses and the opportunity to earn college credit. So what’s the difference between AP and IB? Does one look more impressive than the other? Which will improve your odds of getting into a top school the most? We’ll introduce you to both programs, and explain which one will look more impressive on your college applications. Key Differences Between IB and AP Both the AP and IB programs offer challenging courses to high school students that you can earn college credit while doing. However, their philosophies and goals are quite different. The AP program was developed in the US to help high school students prepare for college by taking advanced courses, with no set program of courses. Students could take just one or even a dozen AP classes, depending on their school, schedule, and goals. // In contrast, IB was developed in Switzerland to be an internationally recognized diploma. To earn the diploma, you have to take a certain amount of courses in a range of subjects. It is possible to just take a few IBs without earning the diploma, but IB was developed to be a set program of courses. #1: AP Is Much More Popular Than IB The IB program is much less common than AP. Over 2 million students took AP exams in 2014, but only about 135,000 took IBs. Furthermore, according to AP, over 30% of US public high students took at least one AP exam. While AP is quite widespread, the IB program is rarer since schools have to be able to offer enough classes for the diploma to host an IB program. Adding IB is often more costly than starting a few AP classes. // #2: IB and AP Have Different Program Goals The programs have different goals, as well. IB has more emphasis on writing and developing critical thinking skills- and not just on the exams themselves. The IB diploma also requires the extended essay, a long, college-style research paper. The IB program also has extracurricular requirements. In contrast, the AP is a program focused on teaching students specific content and testing their knowledge on the exams. There is more multiple-choice and emphasis on meeting certain content goals. #3: IB Is More Expensive Than AP IB exams are more expensive. There is a $172 registration fee each year plus a $119 fee per exam. // APs are $94 per exam without an additional fee. However, many schools have financial aid and fee-waiver programs, so your actual cost could be lower. Talk with a counselor at your school’s guidance counseling office to find out about testing costs. (Also remember that these fees, while steep, are much less than the cost of taking the equivalent course in college.) #4: Only IB Requires You to Enroll in Classes You can take AP exams without being enrolled in a class, but you have to be enrolled in an IB class to take an IB exam. If you have proficiency in a language not offered by your school, or if you want to self-study for a niche subject like Art History, the AP program gives you more flexibility. AP is a good option for students who like to study on their own. Also, IB offers higher-level and standard-level courses. To get an IB diploma, you have to take at least three higher-level courses. AP courses are offered at a single level, though there are certain subjects, like calculus and physics, that have different course options. IB higher level is at some high schools considered harder than AP. Most colleges give credit for AP exams and higher-level IB exams, but not all give credit for standard-level IB exams. // You can search the AP credit policy of various colleges at the AP college database. The IB program doesn’t have a similar database, but you can look up the IB credit policy of any college or university by searching â€Å"[Name of College/University] IB Credit.† You may be attracted to the IB program’s focus on writing and a broad education, or you may think the AP program’s flexibility makes it a better choice for you. Definitely take these program differences into account as you make your choice. But what do colleges think? Does one program have a reputation for being more rigorous? What Do Colleges Think of IB and AP? Actually, colleges don’t automatically consider AP or IB harder or more impressive on a transcript. Since IB is a rarer program, they can’t penalize students for not taking it. Plus, there are huge differences in how both AP and IB courses are taught and graded at high schools across the country. // Because of the differences in IB/AP course grading, colleges- especially the most selective ones- just want to see you have taken the most challenging course load available at your high school. That means instead of worrying about AP versus IB, you should worry about taking the most rigorous classes your high schools offers. For example, Princeton says on their admissions website, â€Å"Whenever you can, challenge yourself with the most rigorous courses possible, such as honors, Advanced Placement (AP) and dual-enrollment courses. We will evaluate the International Baccalaureate (IB), A-levels or another diploma in the context of the program’s curriculum.† Princeton is more interested in how hard your schedule is considered at your school rather than whether you chose AP or IB. So if your high school just has APs, then you should take some AP classes. If your high school has just the IB program, you should take some IB classes or, even better, go for the diploma. If your high school has both, you can take a mix. Since IB is a diploma program and AP is not, if you’re going for the most selective schools, it’s smart to pursue the IB diploma if it's offered at your school. If you don’t, you technically haven’t taken the most challenging courses available to you. However, if you have a demanding extracurricular schedule or are intensely committed to a few academic areas, you won't necessarily be penalized for not doing the diploma. Bottom line: consider your high school's offerings and how challenging your schedule (including extracurriculars) looks in comparison. // One thing to keep in mind is that the IB diploma shows you are challenging yourself in all subject areas, whereas with the AP program you could just pick subjects you are strong in. Colleges will notice this. If you can, try to take AP classes in a broad range of subjects while digging deeper into subjects you are passionate about. For example, if you’re a writer and do well in your English classes, definitely take AP English Literature and AP English Language if you can. But you should also consider trying AP Statistics or AP Calculus to show you also have quantitative skills. One of the single most important parts of your college application is what classes you choose take in high school (in conjunction with how well you do in those classes). Our team of PrepScholar admissions experts have compiled their knowledge into this single guide to planning out your high school course schedule. We'll advise you on how to balance your schedule between regular and honors/AP/IB courses, how to choose your extracurriculars, and what classes you can't afford not to take. Does IB or AP Give You More College Credit? Another difference between the AP and IB courses is how much course credit you can earn from them at different schools. If a college you’re interested in seems to favor one program or the other, it could help you decide which program to pursue. In most cases, if you earn a high passing score- for example a 7 on IB or a 5 on AP- you will get course credit. // But one thing to keep in mind is that while IB higher-level courses are usually accepted by colleges, standard-level IB courses aren’t always taken. In contrast, AP is offered at one level. So if you take three higher-level IB courses and three standard-level IB courses as part of the diploma, you may end up with less credit than you would for the same six AP courses. Furthermore, many colleges have slight variances in credit hours between AP and IB, which could affect your decision between the two programs. For example, at Stanford, the IB and AP credit lists are mostly the same, with language, math and physics getting the exact same credit. However, you can get more credit for IB Chemistry than AP Chemistry. But some colleges tend to give AP more credit. For example CU Boulder generally gives AP Language exams more weight than IB language exams. Some colleges give more credit for IB. The University of Michigan generally gives more credit hours for IB classes. // The bottom line? AP and IB credit are both widely accepted, but there are lots of slight differences in credit policies. We suggest looking up policies at your target schools since the credit policies can differ. How do you get this info? Search for â€Å"[Name of College/University] IB Credit Policy† or â€Å"[Name of College/University] AP Credit Policy.† The University's web page with credit information will often be the first or second result. If a school you’re really interested in seems to vastly favor one program or the other, you should take that into consideration when weighing the two programs. But odds are if you look up more than two or three schools, it will end up being a wash, with some schools slightly favoring IB and others favoring AP. Also, keep in mind you only get credit in most cases if you have a 5 or higher on IB exams or a 4 or higher on AP exams. So whether you take AP or IB, remember to focus on doing well and passing! // Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Other Considerations for Deciding Between AP and IB There are a few other factors you should think about when deciding between AP and IB. How Do They Fit With Your Scheduling and Extracurriculars? Would doing the IB diploma prevent you from a certain extracurricular, like Yearbook or Debate or Band? Are APs and IBs offered as the same class at your school? Are you ready to commit to an IB diploma or do you want the flexibility of AP classes? These are questions you should consider before signing up for either AP or IB classes. Ask your high school if they have suggested four-year plans for advanced students. This will give you an idea of what your schedule might look like and how it could conflict with extracurriculars you want to participate in. // Do IB or AP Classes Have Better Teachers at Your School? Does your school have the same or different teachers for AP and IB courses? What are their reputations? The quality of a teacher can make or break your experience in a class. You can ask upperclassmen about their experience in certain classes, or see if there is a way to see syllabi from current and past years for AP and IB classes. You can also ask your guidance counselor about the exam pass rates for different teachers. This can give you a sense of a class’s reputation and how many students are successful in which classes. Should You Change Schools For IB? We’ve talked about deciding between AP and IB at the same school. But what if your local high school doesn’t offer IB, and you’re considering switching to a school that does? // Remember to consider the time it will take to commute! I had to make this decision myself. My district had three high schools, but only one offered the IB program. That high school was pretty far away from my neighborhood, but it drew tons of students specifically for the IB program, and a lot of my friends were going there because they wanted to get into good colleges. I strongly considered going to that different high school for the IB program. I eventually decided to go to my neighborhood high school that offered just APs. Going to the other high school would have involved at least an hour of commuting each day, and it would have strained my family’s schedule. Since I saved time by not commuting, it was actually easier to get involved in after school extracurriculars like debate and Model United Nations. I was also able to keep doing piano lessons and service work, activities I had done since I was little, since my schedule wasn't squeezed by commuting. // Furthermore, I was able to take a rigorous schedule of AP classes. I earned leadership positions in my extracurriculars by junior year. All of this helped me put together competitive college applications. I likely could have done as well at the other high school, but the point is that even without IB, I was able to pursue a rigorous and challenging high school program. Since I took the most challenging program available at the high school I attended, I didn’t hurt my admission chances. In fact, I might have improved them by having more time for extracurriculars. There is one exception to this worth noting- there was an in-state scholarship competition I was in the running for that ended up selecting most of its winners from IB schools. It’s possible that for some private scholarships and organizations, IB looks more impressive. But that is a factor that could vary state by state, and even district by district. // The key is to do your best at whatever high school you attend. Colleges are evaluating you in the context of your school. If you feel like you won't have many opportunities to be challenged at your local high school and really want to attend a different school, you can make that call. But don't feel pressured to switch just because you think it will look better on an application. Bottom Line: AP vs IB Taking either AP or IB classes will look very good on your applications, as it shows you are challenging yourself with college-level courses. There is no real preference or benefit from doing one or the other, as long as you do well in your chosen courses. As one admission officer at Northwestern University said, â€Å"one qualification (AP vs IB) is not better than another.† However, you want to make sure you are doing well in your classes and not overloading. There is no point in taking on 10 AP classes or the IB diploma if you get a low GPA and don’t pass the exams. // Finally, you want to make sure other parts of your application are strong, especially your ACT/SAT score. Along with your transcript and GPA, your ACT/SAT score can have an enormous impact on your admission chances, especially at selective schools. What’s Next? Speaking of the SAT and ACT, do you know which exam you’re going to focus on? Find out definitively which one you will be best at. Get a study schedule for the SAT and ACT. The earlier you start, the more opportunity you have for a high score. What’s a good SAT/ACT score for the Ivy League? Find out the scores you need to be competitive. Want to improve your SAT score by 160points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: //

These Lazy Writing Mistakes Could Turn Off Your Readers

These Lazy Writing Mistakes Could Turn Off Your Readers Heres a terrifying tale: readers are lookingactively seeking, even!for a reason to stop reading. Author Christopher Moore described it as  writers buying time from the reader on credit. What he means is that they dont owe you. You owe them. So you get them for the first sentence. They go to the second. Then the next paragraph. Then the next. But give them any reason, and they would love to stop reading and get their time back. They are merely lending it to you. Goodreads created a fascinating infographic on  the most commonly abandoned books, and why people never finish them. Some of the books are quite good and that makes you realize the truth in the idea that readers are just looking for an excuse to go. Are you giving them one? Lazy Writing Techniques That Bomb Lazy writing happens when we are more aware of what we need instead of what our reader needs. We make assumptions based on whats easiest for us when we write. And lazy writing is a super fast way to get readers to abandon that content you created. Writing when you should have stopped long ago. Is your reader screaming for you to hurry up and get to the point? I would have written a shorter letter, but I did not have the time. Blaise Pascal Do you  write to hit word counts, to finish an assigned post on the editorial calendar? The road to blathering is paved with word counters. Brevity forces us to distill a message, and reduce it to its core. Word counts, post length ideology, meandering topics, shallow content, lack of researchall of these make it easier (and oddly, faster) to write lots of words. You can spend more time writing high above  the core of the topic and float on the  surface rather than drilling deep and extracting the point. Lots of words are the rafts that help us float at the surface. Lazy words  and phrases that  have no meaning. When a word or phrase has been used too much, it loses meaning.  You also have your own pet phrases that you use in place of more concise language. Do a basic internet search on overused phrases and you get a few results: A brief look at the first pages of results reveal more than half of them border on rants. This tells me that we cant all agree on which phrases are overused, but we can agree that overused phrases annoy us a heckuva lot. There are some words and phrases that, when I see them in a headline, cause me NOT to read the post. This is the danger of using the successful formulas of content marketers who have success: familiarity breeds contempt. When your headlines and copy sound like everything else out there, they are  easier to ignore.Its not just that these words make people want to write ranting blog posts about them. They can slow readers down.  Strunk Whites The Elements Of Style (a glorious book) attacks this problem with rule #17: Omit needless words. Needless words worth omitting are cliches, pet phrases, jargon, and  anything bordering on  pretentiousness. Why use leverage when you can just use use? William Zinsser, author of  On Writing Well (another glorious book!), was direct about cluttered language: Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon. Wm. Zinsser Stephen King shared a few of his most hated phrases in his book On Writing, and they include phrases like many believe and at the end of the day. Unbounce has a collection of marketing words that you should definitely leave off of your landing pages. A lot of them are hyphenated, oddly. Writer Jeff Goins joins the fray by saying that weak words weaken your writing. Hes right, but the problem is that weak words are usually the first words that come to mind. Were talking lazy writing here, so these are the words that dont take much effort to locate. Among Goins list of weak words? things often stuff every never Many of these words are words that have to do with quantitysuch as the word many that I just used. Yikes. Great research can help rid your writing of these words, because research gives you specific quantities and facts; you have to back up your claims. When you dont know and dont feel like looking, you turn to many and some. Lazy words create those blog posts that and youve read them yourself by the time youre at the end of the blog post, you have a general sense of not having learned anything specific. Lazy:  many people prefer the color blue Not Lazy: 57% of men prefer the color blue Too much hype, not enough information. Ever found yourself, after reading the copy on a website, still wondering what do they do? In an age of beautiful website designs, Ive noticed it more than ever. Lots of big fullscreen header images and videos and I cant, for the life of me, figure out what the company even does. Its easy to get carried away in hype and lazy, overused phrases at the expense of actuallytelling people what you are trying to say. Why does this happen? Shallow research. Sometimes we chase after keywords and our research doesnt go deep enough. What that means is that everyone is chasing the same keywords and pretty soon all of the content being created starts to sound the same. For the content itself, not finding research with numbers and facts sends us to use those weak words like many and never. Common inspiration. Sometimes we all read the same blogs, and dont have enough outside input, like books or blogs outside of the standard repertoire. That means we perpetuate the same ideasand even the same words to communicate themas everyone else. Its where buzzwords are born. A cool new idea is a cool new idea until the 5,000th use, at which point its an inspiration to rants. Hijacking testimonial words.  Blogger Sally Ormond suggests we often use over-hyped words in our copy that would be better left to testimonials. Ever catch yourself saying youre the best, that your product is an absolute breakthrough? While it may be true, that kind of writing is lazy,  and it rings insincere. Think of the classic writing adage: show, not tell. Testimonial words tell. They dont show. Instead of saying We make the best wrench ever you might write copy that shows how your wrench can be used for just about every project. You might provide statistics or easily digestible facts that prove it. Big bragging testimonial words only have meaning when they come from another customer or an outsider, not from you. Testimonial words only have meaning when they dont come from you.The same approach doesnt work every time. One of the things I learned during my flying lessons is that landing a plane is an art unto itself, and that the techniques I used to  get a great landing one time wouldnt necessarily work the next. Depending on the crosswind, runway surfaces, runway lengths, and other factors, the way I approached the landing had to change. The same goes for your writing. We like systems, because they help us write faster and we all want to be able to write faster. We turn to them time after time when we hit on a system that works. But the system shouldnt be used the exact same way every time. Sometimes youre writing about a subject that has a crosswind and you need to land it differently. (Well talk about this more in a bit.) Your writing system may have worked for years, but now its putting readers to sleep.So what is THE lazy writing technique that is turning your readers away? Thoughtlessness. You run on default, turn to your writing system every time, dont dig deep, but just pound away at the keyboard. You let your writing habits reign in both the words you choose, and how you assemble them. Youre the preacher who never veers from the three-point sermon, the one-page thesaurus, the blog-o-matic machine. It gets search engines to come. It fills out your site. It gives you something to share on social media. But readers dont read.

Individual Business Report - Zumo Smoothie bar international Research Paper

Individual Business Report - Zumo Smoothie bar international - Research Paper Example It is on this postulation that Zummo Smoothie Bar will be founded upon. Zummo Smoothie Bar will seek to serve the underserved market of smoothie lovers who don’t have too much cash to spare. It will also seek to provide better services by allowing the customers to choose their own menus as well as offer delivery services. By giving these value-adding services to the business of smoothie, it will be easier for Zummo Smoothie Bar to create a market segment for its products and survives and overcome competition from the already existing and established competitors such as Starbucks. Introduction The Smoothie market is a big market, in terms of the various market drivers such as number of potential customers (Cross, 58). Smoothies come in all forms, qualities, and amounts. In the Camden town, London, the smoothie business is a big business as indicated by the numerous smoothie bars which offer numerous services. There is however a market segment that seems to be underserved. This market segment includes those who would want to have a smoothie without having to dig too dip into their pockets. Most smoothie bars in Camden offer very expensive products which many people may not afford. In this regard, there is an opportunity to offer the products to this market segment. This market segment is composed of the people who are willing to compromise a little in the quality of the smoothie as long as they ca get on a better price (Lerner & Roberto, 90). Competitors The main competitor in the smoothie sub sector is Starbucks which offers high quality smoothies in the Camden area within London. Starbucks is an international brand which offers different types of beverages including smoothies. Apart from Starbucks, there are also a number of other competitors such as Chaboba Bubble Tea, White Kitchen, Shake My Shake and The Espresso Bar. These businesses offer smoothies as well as other beverages such as coffee and tea. Most of them are high-end smoothie bars and offer v ery expensive products. As a result, although these competitors will be offering the same products as Zummo Smoothie bar, they will not offer direct competition to Zummo due to the fact that Zummo Smoothie bar will be looking for a subsection of the market which the rest of the bars don’t attend to. Marketing strategy for Zummo of the Smoothie bar According to Weinstein (45), market segmentation is a very important market strategy. Zummo Smoothie bar will target a market segment which is composed of the younger people in the market which will include students. This segment of the market is composed of the people who may not have enough money to send too such on a product like a smoothie. In this regard, the Zummo Smoothie Bar will offer smoothies of average quality in order to make sure that its costs are within the profit threshold. This will help the Zummo Smoothie bar to be able to offer the product at a much lower price and therefore be able to meet the needs of the marke t. Discounts As Donnelly (85) says, offering discounts is a major way to engage the customers. Zummo Smoothie bar will make use of discounts as a way to attract and maintain its customers. Since the Zummo Smoothie bar will be targeting the students, they will be given discounts for buying from the shops. Quantity discounts will be offered to the customers for being regular customers. To achieve this, the customers will be issued with a