About Addison Mizner and Floridas Resort Architecture

About Addison Mizner and Florida's Resort Architecture Addison Mizner (born: December 12, 1872, in Benicia, California) remains one of the most influential figures of southern Floridas early-20th-century building boom. His fanciful Mediterranean style of architecture launched a Florida Renaissance and inspired architects throughout North America. Yet Mizner is largely unknown today and was rarely taken seriously by other architects during his lifetime. As a child, Mizner traveled around the world with his large family. His father, who became the U.S. minister to Guatemala, settled the family in Central America for a time, where the young Mizner lived among Spanish-influenced buildings. To many, Mizners legacy is based on his early exploits with his younger brother, Wilson. Their adventures, including a stint looking for gold in Alaska, became the subject of Stephen Sondheims musical Road Show. Addison Mizner did not have formal training in architecture. He apprenticed with Willis Jefferson Polk in San Francisco and worked as an architect in the New York area after the Gold Rush, yet he could never master the task of drawing blueprints. When he was 46, Mizner moved to Palm Beach, Florida because of his ill health. He wanted to capture the diversity of Spanish architecture, and his Spanish Revival style homes won the attention of many of the wealthy elite in the Sunshine State. Criticizing modern architects for producing a characterless copybook effect, Mizner said that his ambition was to make a building look traditional and as though it had fought its way from a small unimportant structure to a great rambling house. When Mizner moved to Florida, Boca Raton was a tiny, unincorporated town. With an entrepreneurs spirit, the eager developer aspired to transform it into a luxurious resort community. In 1925, he and his brother Wilson started Mizner Development Corporation and purchased more than 1,500 acres, including two miles of beach. He mailed out out promotional material that boasted a 1,000-room hotel, golf courses, parks and a street wide enough to fit 20 lanes of traffic. Stockholders included such high-rollers as Paris Singer, Irving Berlin, Elizabeth Arden, W.K. Vanderbilt II, and T. Coleman du Pont. Film star Marie Dressler sold real estate for Mizner. Other developers followed Mizners example, and eventually, Boca Raton became all that he envisioned. It was a short-lived building boom, however, and within a decade he was bankrupt. In February of 1933, he died at age 61 of a heart attack n Palm Beach, Florida. His story remains relevant today as an example of the rise and fall of a once-successful American entrepreneur. Significant Architecture 1911: Additions to White Pine Camp/Coolidge Summer White House, Adirondack Mountains, New York State1912: Rock Hall, Colebrook, Connecticut1918: Everglades Club, Palm Beach, Florida1922: William Gray Warden Residence, 112 Seminole Ave., Palm Beach, Florida1923: Via Mizner, 337-339 Worth Ave., Palm Beach, Florida1923: Wanamaker Estate / Kennedy Winter White House, 1095 North Ocean Boulevard, Palm Beach, Florida1924: Riverside Baptist Church, Jacksonville, Florida1925: Via Parigi, Palm Beach, Florida1925: Administration Buildings, 2 Camino Real, Boca Raton.1925: Boynton Womans Club, 1010 S. Federal Highway, Boynton Beach1925: Boca Raton Resort and Club, Boca Raton, Florida1926: Fred C. Aiken House, 801 Hibiscus St., Boca Raton, Florida Sources Boca Raton Historical Society and MuseumDivision of Cultural Affairs, Florida Department of State [accessed January 7, 2016]Florida Memory, State Library Archives of Florida

Complete Guide to Peer Recommendations

Complete Guide to Peer Recommendations SAT / ACT Prep Online Guides and Tips Choose your friends wisely, they say...because they might be getting you into college. Granted, that phrase probably didn't originate in the world of competitive college admissions, but it applies to Dartmouth and Davidson, both of which require peer recommendations along with the traditional teacher and counselor recs. Your peers can (and are expected to) give a different perspective than your teachers and counselors. This guide will go over the exact requirements for peer evaluations, along with advice on who you can ask and how to ensure a strong peer recommendation for your college applications. To start, which schools want a peer letter of rec, and what are they looking for? Requirements for Peer Recommendations The only two schools that require peer recs so far are Dartmouth and Davidson (well, Dartmouth just "strongly encourages" that you send one, but that's the same as required when you're applying to such a selective school). Some students also opt to provide supplemental peer evaluations to other colleges, especially if their teacher or counselor rec letters are lacking in deep insight or information. I would advise caution about this- admissions officers usually don't enjoy too much extra material unless it really adds an important dimension to The Story of You. For Dartmouth, your peer evaluation can come from much pretty much anybody, whether it's a friend, fellow student, co-worker, or sibling. Dartmouth says, "You might ask a friend from school, or camp, or your neighborhood. It might be a teammate, someone from your community of faith, or a co-worker. Perhaps a cousin, a sibling: it doesn't matter. We don't want another letter from a teacher, coach, or other supervisory presence in your life; we have enough of those. Ask a peer who can provide fresh insight into your interests and your character. Davidson, on the other hand, seems to prefer that the peer remain outside the family and be a classmate or friend. They say, "This Peer Recommendation is to be completed by a classmate or close friend who knows the applicant well and can evaluate the applicant's strengths. This recommendation can provide useful information in ascertaining the competitiveness of the applicant. You, as a close friend or classmate, know the applicant in a different way than do teachers, counselors, principals, and advisors. Your insights will help us to understand the nature and extent of the respect accorded to the applicant by peers. Since Davidson can select only a small number of the total applicant pool to fill each year's entering class, your assessment of this applicant's strengths and weaknesses will be important in our decision." Both Dartmouth and Davidson are hoping the peer evaluation will provide fresh insight into the applicant's character and personality. Rather than speaking to your academic achievement and potential, peer recs can discuss your personal qualities and passions, along with who you are as a friend and how you'll interact and contribute socially on campus. This is an important and distinct shift from teacher and counselor recommendations, which tend to be more formal and focused on past achievements and future potential. Before delving deeper into exactly what admissions committees are looking for in peer recommendations, let's conclude these logistics with information on how to submit. Dartmouth will have you add your peer recommender using the "Other Recommender" tab on the Common Application. Your friend or relative will upload his/her letter onto the Common App. Davidson asks peer recommenders to upload their letters here. In addition to the statement of support, recommenders are asked to rank you on a number of character traits and personal qualities, such as your leadership, energy and initiative, self-confidence, concern for others, and reaction to criticism. While the additional statement seems optional, simply saying, "We welcome any additional statement you wish to make about the applicant," it's important that your peer recommender give a thoughtful response. That's the main part of the peer evaluation. Apart from getting a sense of who you are as a peer rather than as a student, what do admissions officers hope to learn from the peer letter of reference? The drama! The intrigue! The heartfelt support of a close friend! What Do Admissions Committees Look For in Peer Recommendations? Admissions officers like to emphasize that their process is a "holistic" one, meaning they're not just looking at grades and test scores, but rather trying to get a sense of who the student is as a person. Some of a student's motivations, interests, and commitments can be gleaned from their involvement in and out of school and accomplishments over the years. A student active in her school's Gay-Straight Alliance and Amnesty International likely cares about activism, social justice, and the promotion of human rights. However, one student might be involved in these clubs because she aspires to be a human rights lawyer, while another student might be driven to use social entrepreneurship to promote causes she believes in. Both these goals speak to different interests and future fields of study and plans. Recommendation letters can shed more light on why a student does what she does. They can describe what drives a student and what personal qualities make her stand out. Peer recommendations are unique, because they can speak to your character and personality from the perspective of a friend and sibling. They're not expected to be formal or to try to emulate how a teacher or counselor might write. Instead, they can reflect the relationship you and your recommender have together. Admissions officers want to know what kind of friend, roommate, and peer you'll be when you come to campus. Some skills that might impress them include strong communication, collaboration, passion, focus, resourcefulness, humor, friendliness, compassion, and resilience. Your peer is in an especially good spot to comment on your qualities as a friend, whether it include your openness, emotional intelligence, maturity, loyalty, creativity, and supportiveness, to name a few. The strongest recommendations will highlight and dive deeply into a few significant qualities. They'll also use specific examples and stories to demonstrate those qualities. Rather than simply calling you a supportive friend, for instance, your recommender could write about the care packages you put together for her every day for a month when her family was going through tough times. As the old adage of creative writing goes, your recommender should remember to "show, don't tell." Given all this, who can you ask that will write you a thoughtful, insightful, and colorful letter of recommendation? Decisions are hard. Who Should You Ask for a Peer Recommendation? The best peer recommendations come from people who know you well. Your recommender should be able to write about meaningful, touching, funny, or poignant experiences that illuminate positive aspects of you. Of course, you also want to make sure there's no conflict of interest that could potentially compromise your recommendation. If your friend is also applying to Dartmouth, has been planning her whole life to go there, and is worried about how selective it is, you might want to ask yourself if there's any chance she doesn't have your best interests at heart. Hopefully no one would purposely sabotage your application for her own gain, but just something to consider! A third important consideration is how strong of a writer your friend is, and how much time and effort she can give to your letter. While she may have the best intentions of helping you, if she has subpar writing skills or is juggling her own insanely busy schedule, then your letter might not end up as the powerful statement of support you need for selective schools like Dartmouth and Davidson. Finally, I would say that your friend's openness to suggestions and advice could be another helpful factor. Assuming your friend isn't a Dartmouth or Davidson admissions expert, you could help her out a lot by telling her about the school's culture and about what goes into a strong letter of recommendation. You can share information and advice with her, and she can learn about peer recommendation letters in her effort to write a strong one. A friend who's open to learning about the key content, structure, and techniques that go into making a rec letter stand out will likely provide a more valuable reference than one who just wants to wing it! In addition to gathering information about yourself, your college of choice, and peer recommendation letters, what else can you prepare to ask your friend for this favor? This is serious preparation (or a bad case of freshman backpack). How Should You Ask for a Peer Recommendation? Assuming you're taking my first piece of advice and asking someone with whom you're close and who knows you well, then hopefully it's easy to request this favor. In the asking, I would recommend describing exactly what it entails and all the key information. For instance, you should talk to your friend about the school you're applying to, whether it be Davidson or Dartmouth, so she knows about its profile and expectations. You should share your application with her, so that her recommendation can complement it or add a new dimension. If you've spoken in length about your commitment to volunteer work in your community, for example, then your friend could zoom in on your caring, compassionate, open nature and skill at connecting with people from all walks of life. Remind your friend that the recommendation is meant to reveal your personal qualities and indicate what kind of peer you'll be on campus. Your friend should indicate how they know you, in what contexts, and what makes them qualified to recommend you. For instance, this example shows that the recommender and recommendee have been friends for a long time, as well as gives an example to demonstrate Susie's adventurous spirit: Susie and I have been attending Happy Pine Tree Summer Camp since we were ten, first as campers and now as counselors. I knew from the first summer, when Susie eagerly volunteered to be the first to zipline over the valley, that she had a fearless, adventurous, and bold spirit. It's that spirit that drew me to her on that first day of camp and that continues to inspire me and everyone around Susie to live life to the fullest. This letter could focus on Susie's fearless nature and her leadership and motivational skills. It could also discuss her goals for the future and how these qualities will ensure that she achieves them. In addition to describing your relationship, highlighting a few specific strengths, and telling specific stories, your recommender should also know the value of using powerful language. Words like compassionate, brilliant, and energetic are usually more impactful than nice, smart, and fun. To make sure your friend knows the importance and purpose of rec letters, you could discuss these tips with her, as well as give them guides like this one. Teaching her about rec letters will both make your final letter stronger and help her approach it from a knowledgable and purposeful standpoint. Reference letters are typically confidential, so it's up to your peer whether she wants to share it and get your feedback. Even if she chooses to keep it private, you can help shape what goes into it by sharing all this input. Finally, I would encourage your friend to be creative and write in the style that's most authentic for her. Peer evaluations don't have to be formal- they can be funny or heartfelt, conversational or serious. The most important thing is that they clearly and convincingly present your outstanding qualities and show that you have a friend eager to go to bat for you. Your friend can choose how she can best communicate exactly what makes you so awesome. Since the rec letter takes time and thought, I would recommend asking your friend at least a month before your deadline. You can remind her again about a week before your deadline. Finally, make sure to thank her afterwards with hugs, cupcakes, or whatever token of appreciation she'd like best. To sum up, let's go over the key steps that got you to this point of gratitude cupcakes. Key Takeaways for Peer Letters of Rec Ask someone who knows you well, has strong writing skills, and 100% supports you and your college plans. Give your recommender plenty of time before your deadline, and educate him or her on the college, your goals, and what makes a great rec letter, like meaningful stories and examples. You may also share the rest of your application so your peer can complement it in the letter. Check in with him/her to see about any questions or if (s)he wants to brainstorm ideas. Finally, make sure your peer knows exactly how and when to submit your recommendation. A mediocre peer recommendation probably won't sink your application, but a stellar one could go a long way towards making you come alive for admissions committees as a student they want on their campus come fall. Especially at a highly selective Ivy League school like Dartmouth, every aspect of your application counts. So if you do ultimately get the thick acceptance letter welcoming you to the class, make sure to celebrate with your recommender and let him/her know s(he)'s your BFF for life. What's Next? Maybe you're not the applicant, but the writer of a peer letter of recommendation (or both! Stranger things have happened...). Read all about how to write an outstanding peer recommendation here. Are you interested in this topic because you're hoping to don Dartmouth green in a few years? This article goes in depth about how to get a great peer recommendation specifically for Dartmouth College. If the Ivy League is in your sights, you might also be seeing crimson (bear with me). Learn what makes an impressive recommendation letter for Harvard here. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

The Dimensions of Inter-Professional Practice Essay

The Dimensions of Inter-Professional Practice - Essay Example The role of inter professional practice protective meal times in UK hospitals The term protected mealtimes can be described to imply periods within the hospital setting when there are completely no urgent issues or activities at hand. During these times, patients are able to take their meals without interruption and staffs are readily available to offer help to those who need it. Research shows that patients whose mealtimes are protected eat more and are better nourished with improved chances of recovery. Protected meal times can influence achievement of benchmarks including conducive environment, assistance to eat and drink, obtaining food, and food presentation, monitoring, and eating to promote health. Older people admitted to hospital have malnutrition on arrival and most of them are at risk of becoming malnourished or their current nutritional state worsening in hospital, if precautions are not taken. Facilitation of protected meal times Inter-professional working team should fa cilitate implementation of protected mealtimes through the following ways. First, is by ensuring that patients are served with all the three basic meals of breakfast, lunch and dinner. They have to follow each mealtime with a one hour rest period for interaction with visitors, relatives and supporters. The team should also alter the drug delivery time so that patients are given food only after taking their meals and allowed to have enough rest. No other activity should be scheduled during mealtimes to ensure that all patients dedicate their time to meals and no other business. The team should plan to enhance service delivery by recommending a balanced diet and enhancing availability of patient assistants to offer services to patients who are not able to eat by themselves or in need varying assistance. The team should recommend that an audit be carried out after every two weeks to verify whether these rules and procedures of protected meal times are being followed (Rolfe, Freshwater & Jasper 2001). The following measures will be taken by our inter-professional team: There should be medical staff moving rounds, radiology focusing lunchtime slots on other areas, nurse routine- nurses want to get everything done, junior staff reluctant to challenge visitors and staff. The areas intended to put more emphasis include surgical areas, considering how protected mealtimes will interact with theatre lists, and wards which have greater impact on other departments like radiology. This should be followed by an audit to measure and review success in all these areas. There should be an arranged meeting with the hospital management to collaborate and ensure that the whole process is implemented. The unique role of the Inter-professional officials in the Inter-Professional Practice team is both individual and collective in that it takes one’s own conviction and commitment compounded by knowledge and professional experience to mould together with others like minded profes sional colleagues in order to achieve a set collective objective; which in our context is superior delivery of service in protected

Effect of Foreign Direct Investment on China's Economic Performance Essay

Effect of Foreign Direct Investment on China's Economic Performance - Essay Example The Chinese understand this very well. While relying mainly on its own forces to bring about modernization, China, as a developing country, has to win foreign assistance, actively develop economic cooperation, and reasonably use and absorb foreign technology useful to its overall economic development. For these reasons, China forged ahead with its decisive policy to set up Social and Economic Zones (SEZs) and designated fourteen opened cities to attract world resources. It is obvious that the SEZs and opened cities have performed the functions set out for them to the extent possible at this stage of their development. Foreign capital, technology, and equipment have been introduced, competition has been promoted, and the training of personnel has occurred. Indeed, the SEZs and opened cities represent the focus of a substantial share of all foreign investment flows to China, and significant economic development has been achieved. ... Indeed, the SEZs and opened cities represent the focus of a substantial share of all foreign investment flows to China, and significant economic development has been achieved. More important than their enormous vitality in absorbing and utilizing foreign capital and importing advanced technology, the SEZs and opened cities represent a significant pioneering undertaking by China in carrying out the policy of opening the country to the outside world and in serving as experimental centres in economic structural reform to create a completely new set of conditions for economic development. As such, a new avenue has been opened, creating opportunities for foreign investors wishing to become involved in a rapidly expanding Chinese marketplace Strong foreign investment inflows to China were not unique during the 1990s. Significant inflows to other Asian countries also occurred during the same period. Compared with representative neighbouring countries, investment flows into China were large in absolute amount but remained relatively small in terms of gross domestic product (GDP) and gross investment (GI). Foreign equity investment into Singapore between 1990 and 1999 accounted for about 15 percent of GDP and financed more than one-third of Singapore's total capital expansion. The same ratios for China were only 0.7 and 1.8 percent, respectively. Even when compared with Malaysia, Thailand, and Indonesia, the ratios for China were extremely low. (Woo, 2001, 110) China enjoys several advantages in attracting foreign investment compared with other Asian countries. First, it has a large domestic market that provides potentially enormous opportunities for foreign investors. Second, it has abundant natural

Demand and Supply Planning Essay Example for Free

Demand and Supply Planning Essay Abstract This paper demonstrates the concept of Supply Chain and the understanding of its different parties. How existing practices in demand planning improve forecast accuracy with advanced statistical forecasting capabilities and how demand planning is different than other SCM parties in structuring flexible hierarchy models inventory integration. In addition to explore the Integrated Demand and Supply Planning for Consumer Goods and Services Companies, where we show a Case Study for Nestle Company using weather forecast data that shows a significant insight into the extent to which difference products and/or customer sales were impacted by weather. On the other hand, Globalization and the challenges of managing a global operation such as forecasting in the face of uncertainty and reducing inventories for improved cash flow. Introduction What is a supply chain? The supply chain concept arose from a number of changes in the manufacturing environment, including the rising costs of manufacturing, the shrinking resources of manufacturing bases, shortened product life cycles, the leveling of the playing field within manufacturing and the globalization of the market economies. At a high level, a supply chain is comprised of three fundamental processes which are integrated. Procurement process involves sourcing and designing supply contracts with vendors and also developing interfaces which act as a conduit for information. Production and inventory control encompasses the manufacturing, material handling and warehousing sub-processes. Distribution and logistics process deals with the retrieval and transportation of products to retailers, distribution centers or final customers. These processes interact with one another to produce an integrated supply chain. UNDERSTANDING THE SUPPLY CHAIN There are specific roles for each function in the Supply Chain that are supported by the activities of Demand Planning. At a basic level, the Supply Chain flow of a product looks like this, beginning with Create and ending with Deliver. Source Create Plan Sell Deliver Make Create: One level below the Create flow are individual departments that support these Supply Chain actions. Create involves Research Development, Regulatory Affairs, and Product Development as new formulas are discovered, tested and developed for the market. Sell: It is focused on introducing the product to market and driving consumption. Sales, Marketing, Category Management, Market Research, Marketing Services, and Trade Marketing are key departments that support this process. This phase is also a critical communication feed to the Plan phase as it is closest to consumption and customer needs. Plan: It is the center point of the Supply Chain responsible for the creation of inventory levels that coincide with the needs of customers or distributors, which is one step before consumption. It is also the point where financial planning is executed and PLs are managed. Demand Planning, Supply Planning, and Finance departments are usually found within this point in the Supply Chain. It is important to note that the position of Demand Planning here is the hand-off from Sales to Operations, giving it the unique opportunity to link the companys supply chain activities. This is the kick-off to execution of the companys strategic plan. Source: It is the first step in producing product for sale, as raw materials, packaging components and finished goods are procured. Purchasing and Contract Manufacturing take place here in preparation of the manufacturing process. Make: It is simply the manufacturing of materials and components that result in finished goods inventory. In a synchronized Supply Chain Manufacturing, Packaging, Quality Control, and Technical Operations execute the inventory plan developed upstream in the Plan phase. Deliver: It is the physical movement of finished goods from manufacturing points to the distribution network, and finally to customer distribution centers, ready for replenishment to store level locations for consumption by the public. Distribution, Transportation, Logistics, and Customer Service are the key organizations that reside in the final phase of the Supply Chain. Demand Planning At the front end of your supply chain, your demand plan accuracy drives your production, inventory, distribution, and buying plans. With Demand Planning, youll have the tools to improve forecast accuracy with advanced statistical forecasting capabilities. Youll get the sharpest, most accurate picture of customer demand as a solid foundation for your sales and operations plan, plus tools to help you extend beyond forecasting to create a fully synchronized demand-replenishment plan integrated with your ERP system. Demand Planning provides a single, global view of the truth to accurately predict and shape customer demand across your enterprise. It helps manufacturers and distributors like you understand your total demand plan to take into account: * Seasonality * Promotions and events * Product lifecycle changes Demand Planning contains three modules that you can deploy individually or combine to form a complete supply chain planning platform: I. Demand Planner—to deliver accurate self-learning forecasts for improved forecast accuracy. II. Inventory Planner—to optimize inventory at each distribution hub, ensuring the highest levels of available stock for a given customer service-level target. III. Replenishment Planner—to plan inventory and distribution movements through every node of your supply chain, from supplier through manufacturer and all levels of your distribution chain. More than 25 years of supply chain management experience built into Demand Planning, so you can be assured theres proven, rich functionality driving your global supply chain, with supply chain experts guiding you to best practices. Demand Planning provides advanced statistical capabilities combined with market knowledge gained through internal and external collaboration to bring pinpoint accurac y to your demand plans. With Demand Planning, you get: Demand forecasting: This powerful forecasting tool in a graphical environment automatically detects seasonality, trends, slow-moving items, unusual outliers, and step changes in demand. With the self-learning engine, you forecast demand at any combination of product group, customer, or channel. Model scenarios to see the effect of promotions and events and their future impact. Web-based collaboration: Share knowledge with every stakeholder in the demand planning process. Your internal sales and demand planners better shape demand. External customers contribute with visible input to improve your responsiveness. Suppliers upstream know your plans and improve their delivery performance. Inventory planning: Analyze, model, and strike the right balance between target service levels and your inventory investment. Redistribute inventory according to predicted demand to ensure it meets tailored service levels—and increase your stock turn rates. Replenishment planning: Automatically align supply replenishment with demand across your entire manufacturing and distribution network. Using different modeled scenarios, you can see results ripple through and quickly realign inventory, transport, manufacturing, and buying plans. The Demand Planning Difference Unlike other supply chain management systems, Demand Planning uniquely offers: * A self-learning statistical forecasting engine that improves accuracy over repeated forecasting periods by learning and continually adjusting its model between forecast and actual. * Collaboration with all stakeholders in the demand planning process through a web-based user experience. * Flexible hierarchies so you can properly model your physical and operational supply chain—and change the models as your business changes. * Integrated inventory planning and optimization for stock-based supply chains so you can balance investments in inventory with desired customer service level availability.* Replenishment planning across your entire distribution chain, ensuring inventory flows through the chain to protect customer-facing distribution hubs and ensuring the highest levels of availability. * Exception alerting to draw attention to potential shortfalls in availability so you can respond more quickly to re-flow supply from alternative sources. Integrated Demand and Supply Planning for Consumer Goods and Services Companies Accenture (Global Management Consulting) helps consumer goods and services companies with aligning customer expectations with supply chain plans through our integrated demand and supply planning approach.Overview According to Accenture research, high-performance businesses are much better and faster than their competitors at allocating resources and achieving superior return on investment. And that is largely because their approach to demand planning is highly sophisticated. Global operations call for a higher level of integration between demand and supply. Accenture helps consumer goods and services companies collect actionable insights on market trends and customer expectations and align them with supply chain plans to get the right products to the right consumers at the right time through our integrated demand and supply planning approach. Sales and Operations Planning (SOP) There are many ways to manage demand and supply planning activities. In most larger companies, the Sales and operations planning (SOP) process is the most common. SOP is at the heart of balancing supply and demand, and aligning the company around a common financial, demand and supply plan. It is an integrated business management process through which management continually works to achieve alignment among all functions of the organization. Smaller companies can benefit greatly from this approach. Most try to facilitate the process using spreadsheets and data pulled from the ERP. The problem, volatility of demand, uncertainty of supply, and increasing customer expectations are challenging companies in their goal to maximize business opportunities and minimize risk. There are many components to SOP plans. In most situations an SOP plan includes an updated sales plan, production plan, inventory plan, new product development plan, and a resulting financial plan. At the highest level, these plans are designed to achieve the financial and strategic objectives of the company. In most companies, the planning frequency is monthly and planning horizons are 12 months. Situations in which there are short product life cycles and high demand volatility require a more frequent SOP planning schedule. A properly implemented SOP process routinely reviews customer demand and supply resources and â€Å"re-plans† quantitatively across an agreed rolling horizon. The re-planning process focuses on changes from the previously agreed sales and operations plan. While it helps the management team to understand how the company achieved its current level of performance, its primary focus is on future actions and anticipated results. Demand Caster methodology includes all elements of a robust SOP process. It follows the traditional 5 step SOP process described below. Sales and Operations Planning Steps: 1. Data Gathering: Collect data on past sales, analyze trends, and report forecasts 2. Demand Planning: Validate forecasts, understand sources of demand, account for variability, and revise inventory and customer service policies. 3. Supply Planning: Assess the ability to meet demand by reviewing available capacity and scheduling required operations. 4. Reconciliation of Plans: Match supply and demand plans with financial considerations 5. Finalize and Release: Finalize the plan and release it to implementation

The Characteristics Of Shakespeares Comedies :: essays research papers

The Characteristics of Shakespeare's Comedies Shakespeare wrote many different forms of literary works and one of them is comedy. At the end of his professional life he had written four famous comedies which were later called his "romances". Shakespeare's comedies were not primarily love stories but they all included a love plot. His romances all had the happy ending of a comedy, but in a way they hinted on violence (Prentice Hall Literature). His focus and emphasis was clearly towards the structure and language of his comedies, which made his comedies quite distinct from others. The ideas and concepts also made his comedies designated, as we experienced it in one of his most famous comedy A Midsummer Night's Dream. The structure of Shakespeare comedies is common in all his comic drama. The play goes through three phases. In the first stage there is order and discipline. Then it goes through a situation where there is chaos and disorder. Finally in the third stage order is restored again and the play ends in a festive ending. In the beginning of A Midsummer Nights Dream we see that Theseus has entire control over the people in Athens and he is getting ready to wed Hyppolita, queen of the amazons. Then quickly the whole situation changes when Lysander and Hermia flee into the forest and complications start to build up. The play ends with a joyful ending, when daylight has returned, the duke and duchess and the four lovers are united in the bonds of marriage and they are entertaining themselves with dance and music. Their world of love has come to its proper order. The language was evidently the main reason why Shakespeare's comedies were more amusing than other comedies of his time. He used many techniques to illustrate humor, and sometimes we have to know the inner meanings to find it comical. The play of words or puns were very popular in the comedies of Shakespeare. Quince makes a good pun when he mentions the French crown. It is a pun because it could have more than one meaning, it could mean gold coins or also baldness which is often caused by treatments of STD. Another good example of a pun is what Lysander says to Hermia "For lying so, Hermia, I do not lie". This example shows how good Shakespeare was at playing around with words as he uses the word lie in two different ways. Lie could mean both lying down or not telling the truth. Some of these puns show a lot of facetiousness and wit. Lysander says to Demetrius "You have her father's love.

Lab Report of the Preparation of Cds

EXPERIMENT REPORT (PREPARATION OF CdS) Experiment Purposes 1. To master the proper operations as well as the suitable situations of atmospheric pressure filtration, vacuum filtration, centrifugal separation & precipitation washing 2. To understand the relation between precipitation state % precipitating conditions 3. To learn the way to examine whether reactants are fully precipitated 4. To learn the principals of powder material synthesizing through room temperature solid phase method & liquid phase method directional growing rystal form of precipitation Experiment Principals 1. the process of precipitation forming constitutive crystal ion accumulating growing forming nuclei sediment particals amorphous precipitation crystal nuclei 2. the classification of precipitations amorphous precipitation, particle diameter smaller than 0. 02 m, ex. Fe(OH)3. the hydroxide of metals of high oxidation number would grow directionally with low rate, but accumulate very fast, forming amorphous prec ipitation curd-like precipitation, particle diameter 0. 02~0. 1 m, ex.AgCl crystal form of precipitation, diameter 0. 1~1 m, ex. BaSO4. Inorganic salts with strong polarizability grow directionally with high rate, forming crystal form of precipitation 3. CdS is a semiconductor material widely use. It can be preparated through room temperature solid phase method & liquid phase method & gas phase method. Use CdSO4 and NaS as reactants, through both room temperature solid phase method & liquid phase method to prepare CdS(s). Compare the two ways of preparation and their influence on product separation. Reactions as ollows, CdSO4+2NaS=CdS+Na2SO4 Chemical reagents: CdSO4(s), Na2S(s), 0. 3M HCL(aq), 0. 5M CdSO4(aq), 1M BaCl2(aq), widely pH tests strips, mortar, centrifugal text tube, bake oven, centrifuge, vacuum filtration apparatus, etc. Experiment Steps And Phenomena Room temperature solid phase method 1. according to the theoretically volume of product should be 1. 44g, weigh certain amount of CdSO4(s) and NaS(s), mix in dried mortal, then grind for 10-20 min. | In the mortal, White particles slowly turned into orange powders, bad egg smell is output. | 2. he product is transferred to a beaker and washed with distilled water for 3 times, until the supernatant is tested pH

Cosmic Race Essay

The term â€Å"Cosmic Race† is also known as â€Å"La raza cosmica† which was based on the opinions of some Mexican Scholars in the 1920’s who held that since the Latin Americans held the blood of all the races, the transcended the races of the â€Å"Old World†. This term basically embodies the idea that traditional, exclusive concepts of race and nationality can be transcended in the name of humanity’s common destiny (MacLachlan, 1980). While the idea of the origins or creation of the â€Å"Cosmic Race† has been attributed to other races, there is no denying that it was the Spaniards who played a major role in this. The open-mindedness, in this case the open philosophy and attitude of Spain regarding culture and society, was influential in creating this cosmic race. Spain realized that the key to being able to build a vital and flourishing economy in the colony was to build a common denominator for acculturation by both Indian and European races (MacLachlan, 1980). Spain was able to accomplish this by establishing and expanding the colonial political and ecclesiastical institutions, the economy, society, and the role of women in the Mexica Society. Further proof of this was the policies of Spain regarding women as they encouraged the women to participate in economics and politics by providing the women during that time with extensive legal rights (MacLachlan, 1980). These factors and the methods by which Spain cultivated the Mexica Empire are brought on by the characteristic of Spain as being â€Å"open-minded†, which in turn led to the creation of the â€Å"Cosmic Race. † References: MacLachlan, C. and Rodriguez, J. (1980) The Forging of the Cosmic Race: A Reinterpretation of Colonial Mexico. University of California Press,

Whats Better for You IB or AP College Expert Guide

What's Better for You IB or AP College Expert Guide SAT / ACT Prep Online Guides and Tips The Advanced Placement (AP) and International Baccalaureate (IB) programs are both high school programs that offer college-level courses and the opportunity to earn college credit. So what’s the difference between AP and IB? Does one look more impressive than the other? Which will improve your odds of getting into a top school the most? We’ll introduce you to both programs, and explain which one will look more impressive on your college applications. Key Differences Between IB and AP Both the AP and IB programs offer challenging courses to high school students that you can earn college credit while doing. However, their philosophies and goals are quite different. The AP program was developed in the US to help high school students prepare for college by taking advanced courses, with no set program of courses. Students could take just one or even a dozen AP classes, depending on their school, schedule, and goals. // In contrast, IB was developed in Switzerland to be an internationally recognized diploma. To earn the diploma, you have to take a certain amount of courses in a range of subjects. It is possible to just take a few IBs without earning the diploma, but IB was developed to be a set program of courses. #1: AP Is Much More Popular Than IB The IB program is much less common than AP. Over 2 million students took AP exams in 2014, but only about 135,000 took IBs. Furthermore, according to AP, over 30% of US public high students took at least one AP exam. While AP is quite widespread, the IB program is rarer since schools have to be able to offer enough classes for the diploma to host an IB program. Adding IB is often more costly than starting a few AP classes. // #2: IB and AP Have Different Program Goals The programs have different goals, as well. IB has more emphasis on writing and developing critical thinking skills- and not just on the exams themselves. The IB diploma also requires the extended essay, a long, college-style research paper. The IB program also has extracurricular requirements. In contrast, the AP is a program focused on teaching students specific content and testing their knowledge on the exams. There is more multiple-choice and emphasis on meeting certain content goals. #3: IB Is More Expensive Than AP IB exams are more expensive. There is a $172 registration fee each year plus a $119 fee per exam. // APs are $94 per exam without an additional fee. However, many schools have financial aid and fee-waiver programs, so your actual cost could be lower. Talk with a counselor at your school’s guidance counseling office to find out about testing costs. (Also remember that these fees, while steep, are much less than the cost of taking the equivalent course in college.) #4: Only IB Requires You to Enroll in Classes You can take AP exams without being enrolled in a class, but you have to be enrolled in an IB class to take an IB exam. If you have proficiency in a language not offered by your school, or if you want to self-study for a niche subject like Art History, the AP program gives you more flexibility. AP is a good option for students who like to study on their own. Also, IB offers higher-level and standard-level courses. To get an IB diploma, you have to take at least three higher-level courses. AP courses are offered at a single level, though there are certain subjects, like calculus and physics, that have different course options. IB higher level is at some high schools considered harder than AP. Most colleges give credit for AP exams and higher-level IB exams, but not all give credit for standard-level IB exams. // You can search the AP credit policy of various colleges at the AP college database. The IB program doesn’t have a similar database, but you can look up the IB credit policy of any college or university by searching â€Å"[Name of College/University] IB Credit.† You may be attracted to the IB program’s focus on writing and a broad education, or you may think the AP program’s flexibility makes it a better choice for you. Definitely take these program differences into account as you make your choice. But what do colleges think? Does one program have a reputation for being more rigorous? What Do Colleges Think of IB and AP? Actually, colleges don’t automatically consider AP or IB harder or more impressive on a transcript. Since IB is a rarer program, they can’t penalize students for not taking it. Plus, there are huge differences in how both AP and IB courses are taught and graded at high schools across the country. // Because of the differences in IB/AP course grading, colleges- especially the most selective ones- just want to see you have taken the most challenging course load available at your high school. That means instead of worrying about AP versus IB, you should worry about taking the most rigorous classes your high schools offers. For example, Princeton says on their admissions website, â€Å"Whenever you can, challenge yourself with the most rigorous courses possible, such as honors, Advanced Placement (AP) and dual-enrollment courses. We will evaluate the International Baccalaureate (IB), A-levels or another diploma in the context of the program’s curriculum.† Princeton is more interested in how hard your schedule is considered at your school rather than whether you chose AP or IB. So if your high school just has APs, then you should take some AP classes. If your high school has just the IB program, you should take some IB classes or, even better, go for the diploma. If your high school has both, you can take a mix. Since IB is a diploma program and AP is not, if you’re going for the most selective schools, it’s smart to pursue the IB diploma if it's offered at your school. If you don’t, you technically haven’t taken the most challenging courses available to you. However, if you have a demanding extracurricular schedule or are intensely committed to a few academic areas, you won't necessarily be penalized for not doing the diploma. Bottom line: consider your high school's offerings and how challenging your schedule (including extracurriculars) looks in comparison. // One thing to keep in mind is that the IB diploma shows you are challenging yourself in all subject areas, whereas with the AP program you could just pick subjects you are strong in. Colleges will notice this. If you can, try to take AP classes in a broad range of subjects while digging deeper into subjects you are passionate about. For example, if you’re a writer and do well in your English classes, definitely take AP English Literature and AP English Language if you can. But you should also consider trying AP Statistics or AP Calculus to show you also have quantitative skills. One of the single most important parts of your college application is what classes you choose take in high school (in conjunction with how well you do in those classes). Our team of PrepScholar admissions experts have compiled their knowledge into this single guide to planning out your high school course schedule. We'll advise you on how to balance your schedule between regular and honors/AP/IB courses, how to choose your extracurriculars, and what classes you can't afford not to take. Does IB or AP Give You More College Credit? Another difference between the AP and IB courses is how much course credit you can earn from them at different schools. If a college you’re interested in seems to favor one program or the other, it could help you decide which program to pursue. In most cases, if you earn a high passing score- for example a 7 on IB or a 5 on AP- you will get course credit. // But one thing to keep in mind is that while IB higher-level courses are usually accepted by colleges, standard-level IB courses aren’t always taken. In contrast, AP is offered at one level. So if you take three higher-level IB courses and three standard-level IB courses as part of the diploma, you may end up with less credit than you would for the same six AP courses. Furthermore, many colleges have slight variances in credit hours between AP and IB, which could affect your decision between the two programs. For example, at Stanford, the IB and AP credit lists are mostly the same, with language, math and physics getting the exact same credit. However, you can get more credit for IB Chemistry than AP Chemistry. But some colleges tend to give AP more credit. For example CU Boulder generally gives AP Language exams more weight than IB language exams. Some colleges give more credit for IB. The University of Michigan generally gives more credit hours for IB classes. // The bottom line? AP and IB credit are both widely accepted, but there are lots of slight differences in credit policies. We suggest looking up policies at your target schools since the credit policies can differ. How do you get this info? Search for â€Å"[Name of College/University] IB Credit Policy† or â€Å"[Name of College/University] AP Credit Policy.† The University's web page with credit information will often be the first or second result. If a school you’re really interested in seems to vastly favor one program or the other, you should take that into consideration when weighing the two programs. But odds are if you look up more than two or three schools, it will end up being a wash, with some schools slightly favoring IB and others favoring AP. Also, keep in mind you only get credit in most cases if you have a 5 or higher on IB exams or a 4 or higher on AP exams. So whether you take AP or IB, remember to focus on doing well and passing! // Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Other Considerations for Deciding Between AP and IB There are a few other factors you should think about when deciding between AP and IB. How Do They Fit With Your Scheduling and Extracurriculars? Would doing the IB diploma prevent you from a certain extracurricular, like Yearbook or Debate or Band? Are APs and IBs offered as the same class at your school? Are you ready to commit to an IB diploma or do you want the flexibility of AP classes? These are questions you should consider before signing up for either AP or IB classes. Ask your high school if they have suggested four-year plans for advanced students. This will give you an idea of what your schedule might look like and how it could conflict with extracurriculars you want to participate in. // Do IB or AP Classes Have Better Teachers at Your School? Does your school have the same or different teachers for AP and IB courses? What are their reputations? The quality of a teacher can make or break your experience in a class. You can ask upperclassmen about their experience in certain classes, or see if there is a way to see syllabi from current and past years for AP and IB classes. You can also ask your guidance counselor about the exam pass rates for different teachers. This can give you a sense of a class’s reputation and how many students are successful in which classes. Should You Change Schools For IB? We’ve talked about deciding between AP and IB at the same school. But what if your local high school doesn’t offer IB, and you’re considering switching to a school that does? // Remember to consider the time it will take to commute! I had to make this decision myself. My district had three high schools, but only one offered the IB program. That high school was pretty far away from my neighborhood, but it drew tons of students specifically for the IB program, and a lot of my friends were going there because they wanted to get into good colleges. I strongly considered going to that different high school for the IB program. I eventually decided to go to my neighborhood high school that offered just APs. Going to the other high school would have involved at least an hour of commuting each day, and it would have strained my family’s schedule. Since I saved time by not commuting, it was actually easier to get involved in after school extracurriculars like debate and Model United Nations. I was also able to keep doing piano lessons and service work, activities I had done since I was little, since my schedule wasn't squeezed by commuting. // Furthermore, I was able to take a rigorous schedule of AP classes. I earned leadership positions in my extracurriculars by junior year. All of this helped me put together competitive college applications. I likely could have done as well at the other high school, but the point is that even without IB, I was able to pursue a rigorous and challenging high school program. Since I took the most challenging program available at the high school I attended, I didn’t hurt my admission chances. In fact, I might have improved them by having more time for extracurriculars. There is one exception to this worth noting- there was an in-state scholarship competition I was in the running for that ended up selecting most of its winners from IB schools. It’s possible that for some private scholarships and organizations, IB looks more impressive. But that is a factor that could vary state by state, and even district by district. // The key is to do your best at whatever high school you attend. Colleges are evaluating you in the context of your school. If you feel like you won't have many opportunities to be challenged at your local high school and really want to attend a different school, you can make that call. But don't feel pressured to switch just because you think it will look better on an application. Bottom Line: AP vs IB Taking either AP or IB classes will look very good on your applications, as it shows you are challenging yourself with college-level courses. There is no real preference or benefit from doing one or the other, as long as you do well in your chosen courses. As one admission officer at Northwestern University said, â€Å"one qualification (AP vs IB) is not better than another.† However, you want to make sure you are doing well in your classes and not overloading. There is no point in taking on 10 AP classes or the IB diploma if you get a low GPA and don’t pass the exams. // Finally, you want to make sure other parts of your application are strong, especially your ACT/SAT score. Along with your transcript and GPA, your ACT/SAT score can have an enormous impact on your admission chances, especially at selective schools. What’s Next? Speaking of the SAT and ACT, do you know which exam you’re going to focus on? Find out definitively which one you will be best at. Get a study schedule for the SAT and ACT. The earlier you start, the more opportunity you have for a high score. What’s a good SAT/ACT score for the Ivy League? Find out the scores you need to be competitive. Want to improve your SAT score by 160points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: //

These Lazy Writing Mistakes Could Turn Off Your Readers

These Lazy Writing Mistakes Could Turn Off Your Readers Heres a terrifying tale: readers are lookingactively seeking, even!for a reason to stop reading. Author Christopher Moore described it as  writers buying time from the reader on credit. What he means is that they dont owe you. You owe them. So you get them for the first sentence. They go to the second. Then the next paragraph. Then the next. But give them any reason, and they would love to stop reading and get their time back. They are merely lending it to you. Goodreads created a fascinating infographic on  the most commonly abandoned books, and why people never finish them. Some of the books are quite good and that makes you realize the truth in the idea that readers are just looking for an excuse to go. Are you giving them one? Lazy Writing Techniques That Bomb Lazy writing happens when we are more aware of what we need instead of what our reader needs. We make assumptions based on whats easiest for us when we write. And lazy writing is a super fast way to get readers to abandon that content you created. Writing when you should have stopped long ago. Is your reader screaming for you to hurry up and get to the point? I would have written a shorter letter, but I did not have the time. Blaise Pascal Do you  write to hit word counts, to finish an assigned post on the editorial calendar? The road to blathering is paved with word counters. Brevity forces us to distill a message, and reduce it to its core. Word counts, post length ideology, meandering topics, shallow content, lack of researchall of these make it easier (and oddly, faster) to write lots of words. You can spend more time writing high above  the core of the topic and float on the  surface rather than drilling deep and extracting the point. Lots of words are the rafts that help us float at the surface. Lazy words  and phrases that  have no meaning. When a word or phrase has been used too much, it loses meaning.  You also have your own pet phrases that you use in place of more concise language. Do a basic internet search on overused phrases and you get a few results: A brief look at the first pages of results reveal more than half of them border on rants. This tells me that we cant all agree on which phrases are overused, but we can agree that overused phrases annoy us a heckuva lot. There are some words and phrases that, when I see them in a headline, cause me NOT to read the post. This is the danger of using the successful formulas of content marketers who have success: familiarity breeds contempt. When your headlines and copy sound like everything else out there, they are  easier to ignore.Its not just that these words make people want to write ranting blog posts about them. They can slow readers down.  Strunk Whites The Elements Of Style (a glorious book) attacks this problem with rule #17: Omit needless words. Needless words worth omitting are cliches, pet phrases, jargon, and  anything bordering on  pretentiousness. Why use leverage when you can just use use? William Zinsser, author of  On Writing Well (another glorious book!), was direct about cluttered language: Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon. Wm. Zinsser Stephen King shared a few of his most hated phrases in his book On Writing, and they include phrases like many believe and at the end of the day. Unbounce has a collection of marketing words that you should definitely leave off of your landing pages. A lot of them are hyphenated, oddly. Writer Jeff Goins joins the fray by saying that weak words weaken your writing. Hes right, but the problem is that weak words are usually the first words that come to mind. Were talking lazy writing here, so these are the words that dont take much effort to locate. Among Goins list of weak words? things often stuff every never Many of these words are words that have to do with quantitysuch as the word many that I just used. Yikes. Great research can help rid your writing of these words, because research gives you specific quantities and facts; you have to back up your claims. When you dont know and dont feel like looking, you turn to many and some. Lazy words create those blog posts that and youve read them yourself by the time youre at the end of the blog post, you have a general sense of not having learned anything specific. Lazy:  many people prefer the color blue Not Lazy: 57% of men prefer the color blue Too much hype, not enough information. Ever found yourself, after reading the copy on a website, still wondering what do they do? In an age of beautiful website designs, Ive noticed it more than ever. Lots of big fullscreen header images and videos and I cant, for the life of me, figure out what the company even does. Its easy to get carried away in hype and lazy, overused phrases at the expense of actuallytelling people what you are trying to say. Why does this happen? Shallow research. Sometimes we chase after keywords and our research doesnt go deep enough. What that means is that everyone is chasing the same keywords and pretty soon all of the content being created starts to sound the same. For the content itself, not finding research with numbers and facts sends us to use those weak words like many and never. Common inspiration. Sometimes we all read the same blogs, and dont have enough outside input, like books or blogs outside of the standard repertoire. That means we perpetuate the same ideasand even the same words to communicate themas everyone else. Its where buzzwords are born. A cool new idea is a cool new idea until the 5,000th use, at which point its an inspiration to rants. Hijacking testimonial words.  Blogger Sally Ormond suggests we often use over-hyped words in our copy that would be better left to testimonials. Ever catch yourself saying youre the best, that your product is an absolute breakthrough? While it may be true, that kind of writing is lazy,  and it rings insincere. Think of the classic writing adage: show, not tell. Testimonial words tell. They dont show. Instead of saying We make the best wrench ever you might write copy that shows how your wrench can be used for just about every project. You might provide statistics or easily digestible facts that prove it. Big bragging testimonial words only have meaning when they come from another customer or an outsider, not from you. Testimonial words only have meaning when they dont come from you.The same approach doesnt work every time. One of the things I learned during my flying lessons is that landing a plane is an art unto itself, and that the techniques I used to  get a great landing one time wouldnt necessarily work the next. Depending on the crosswind, runway surfaces, runway lengths, and other factors, the way I approached the landing had to change. The same goes for your writing. We like systems, because they help us write faster and we all want to be able to write faster. We turn to them time after time when we hit on a system that works. But the system shouldnt be used the exact same way every time. Sometimes youre writing about a subject that has a crosswind and you need to land it differently. (Well talk about this more in a bit.) Your writing system may have worked for years, but now its putting readers to sleep.So what is THE lazy writing technique that is turning your readers away? Thoughtlessness. You run on default, turn to your writing system every time, dont dig deep, but just pound away at the keyboard. You let your writing habits reign in both the words you choose, and how you assemble them. Youre the preacher who never veers from the three-point sermon, the one-page thesaurus, the blog-o-matic machine. It gets search engines to come. It fills out your site. It gives you something to share on social media. But readers dont read.

Individual Business Report - Zumo Smoothie bar international Research Paper

Individual Business Report - Zumo Smoothie bar international - Research Paper Example It is on this postulation that Zummo Smoothie Bar will be founded upon. Zummo Smoothie Bar will seek to serve the underserved market of smoothie lovers who don’t have too much cash to spare. It will also seek to provide better services by allowing the customers to choose their own menus as well as offer delivery services. By giving these value-adding services to the business of smoothie, it will be easier for Zummo Smoothie Bar to create a market segment for its products and survives and overcome competition from the already existing and established competitors such as Starbucks. Introduction The Smoothie market is a big market, in terms of the various market drivers such as number of potential customers (Cross, 58). Smoothies come in all forms, qualities, and amounts. In the Camden town, London, the smoothie business is a big business as indicated by the numerous smoothie bars which offer numerous services. There is however a market segment that seems to be underserved. This market segment includes those who would want to have a smoothie without having to dig too dip into their pockets. Most smoothie bars in Camden offer very expensive products which many people may not afford. In this regard, there is an opportunity to offer the products to this market segment. This market segment is composed of the people who are willing to compromise a little in the quality of the smoothie as long as they ca get on a better price (Lerner & Roberto, 90). Competitors The main competitor in the smoothie sub sector is Starbucks which offers high quality smoothies in the Camden area within London. Starbucks is an international brand which offers different types of beverages including smoothies. Apart from Starbucks, there are also a number of other competitors such as Chaboba Bubble Tea, White Kitchen, Shake My Shake and The Espresso Bar. These businesses offer smoothies as well as other beverages such as coffee and tea. Most of them are high-end smoothie bars and offer v ery expensive products. As a result, although these competitors will be offering the same products as Zummo Smoothie bar, they will not offer direct competition to Zummo due to the fact that Zummo Smoothie bar will be looking for a subsection of the market which the rest of the bars don’t attend to. Marketing strategy for Zummo of the Smoothie bar According to Weinstein (45), market segmentation is a very important market strategy. Zummo Smoothie bar will target a market segment which is composed of the younger people in the market which will include students. This segment of the market is composed of the people who may not have enough money to send too such on a product like a smoothie. In this regard, the Zummo Smoothie Bar will offer smoothies of average quality in order to make sure that its costs are within the profit threshold. This will help the Zummo Smoothie bar to be able to offer the product at a much lower price and therefore be able to meet the needs of the marke t. Discounts As Donnelly (85) says, offering discounts is a major way to engage the customers. Zummo Smoothie bar will make use of discounts as a way to attract and maintain its customers. Since the Zummo Smoothie bar will be targeting the students, they will be given discounts for buying from the shops. Quantity discounts will be offered to the customers for being regular customers. To achieve this, the customers will be issued with a